Thursday, 10 May 2012

The Great British Summer Of Soreen

What a brilliant year for Great Britain! The Olympics, The Queens Jubilee, Wimbledon, Euro 2012 and the Tour of Great Britain. Because Soreen is such an iconic British brand, we've gone Red, White and Blue with our packaging to celebrate one of our greatest Summers ever. We've replaced our yellow packaging with an extremely patriotic limited edition Union Jack pack, fitting in perfectly at the many street and garden parties across Britain.
To keep fuelled up and ready to celebrate this summer with the Soreen Union Jack pack visit your local store where they will be available until September.

Friday, 4 May 2012

Cycling, Soreen and The Eiffel Tower.

Stephanie got in touch with us this week to tell us that over the Easter Weekend she and six friends cycled the 420km trip from Oxford to Paris.
As all six are already 'Hooked' on Soreen Malt Loaf due to being avid rowers, they took as much Soreen along as possible for the ride and before boarding the ferry to France stocked up one last time to ensure they had good energy supplies whilst cycling through France.
 Stephanie tells us that they started running low during the second day but were sure to save a loaf to eat at the Eiffel Tower!.
  
 
  They already have plans to travel to Turkey on their cycling next trip and with that shall be taking an even larger supply of Malt Loaf so that they don't run out. 
 
We look forward to hearing about your expedition, Thanks Stephanie!

Wednesday, 2 May 2012

Soreen and the Tour De France

During the Summer months of 2011, two members of our Soreen Team travelled to the French Alps to watch a couple of stages of 'the most enduring sporting event on the planet'; The Tour De France.


After flying over with two other friends, equipped only with 2 holdall bags between the four of them (one of which was more than half filled with Soreen, and the remaining space taken up by a 4-man tent and 4 sleeping bags) it was time for them to head for the hills. They took a hire car up into the Alps and made camp on the summit of the highest mountain to exist in the history of the in the race calendar; The Col Du Galibier. This mountain stands at 2645m above sea level and is notorious for its capability to change from glorious sunshine to blizzard in the wink of an eye. This would be home to them and the other thousands of cycling fans that chose to endure the same experiences for the next 3 nights.


The sun was going down, temperature was dropping and energy levels were soon running low between the four campers and it wasn't long until the bright yellow Soreen packs were out being used to refuel the bunch. Not only were the four campers eating out of their bright yellow Soreen packs, but they were also wearing their bright yellow Soreen cycle shirts and rain macs' for most of their stay (missing them was not easy). Because of the friendly nature of the sport, surrounding fans which had seen the four bright yellow figures digging into their Soreen packs were quick to approach them in an attempt to get their share of Squidgy Energy; as they could see the four had come equipped with an abundance of Soreen Malt Loaf. Within 20 minutes there were over a dozen spectators of different nationalities enjoying their Squidgy Malt Loaves.

On return to the Soreen HQ our two Soreen Team members had lots of exciting tales to tell, but out of all of them they were most excited by the amount of people that had seen the four in their Soreen Jerseys' and shouted such comments as; "Ooooohh Soreen, love that!!". The four Soreen Lovers are hoping to do the same again this year but this time; with an even bigger supply of Soreen!. Stay posted..




Monday, 23 April 2012

Soreen & Dean Colin help raise valuable funds for The Youth Sport Trust




Dean Colin with the help of the team at Soreen has just completed the 'Toughest footrace on the planet', the 2012 Marathon de Sable.


The Marathon de Sable is a 250km footrace across the Sahara Desert in Morocco. It is made up of 6 stages ranging in length from 18 miles to 52 miles.The equivelent of 6 marathons in 6 days.


This year was one of the toughest events in recent year and saw some extraordinary weather, from thunder & lightening, hale storms through to 52 degree heat with blinding sunshine.


This year there were 48 diferent nations represented from the 900 individuals competing, a truely global gathering of ultra marathon desert athletes.


Dean managed to secure a top 300 position finishing 297th overall and 107th in the veteran category, with a time of just over 40 hours for the whole event.


So far with the help of Soreen Dean has managed to raise nearly £4000, but its is still possible to help with fundraising at www.uk.virginmoneygiving.com/DeanColin


Thank you if you are able to help out, the money raised goes to The Youth Sport Trust, an organisation that helps to build a bighter future for young people, through PE and psort in schools.


The team at Soreen helped Dean with fundraising and excellent items of Soreen kit. They also provided excellent nutritional support with the aid of their superb fruit loafs, which kept Dean going through those 50 mile training runs and during the Marathon de Sable itself.(Cinnamon and raisin a bit favourite).


Thanks to everyone at Soreen, I couldn't have done it without you.


Cheers

Thursday, 12 April 2012

MMU & Malt Loaf



We found this nice little blog regarding Malt Loaf and the Mancehster Met University.


http://thetrialogue.wordpress.com/2012/02/28/mmu-malt-loaf/


It all began with a meeting in a lab at Manchester Metropolitan University last Friday. As well as getting to check out the latest technology (Nick is pictured here in a body fat pod), we also got to see students in action – experimenting with science and food – and to meet the marketing manager for Soreen (www.soreen.com), a Manchester institution in its own right. We’re committed to working on projects that bring together education, students and industry and we’re certainly in that space right now. We’ll let you know how this particular story unfolds.
A great Friday all round! Plus we left with a week’s supply of malt loaf!




Friday, 23 March 2012

Cambridge Students’ RAG Appeal
On behalf of Cambridge Students’ RAG Appeal we would like to thank you for your support of Cambridge Jailbreak 2012. We hope to continue the relationship between Soreen and Cambridge RAG next year.


The Results

The overall winners of using Jailbreak 2012.

Using any means of transport.

1st - Matilda and Matthew - 6705 miles to Singapore

2nd - Laurence and Johann - 5923 miles to Hong Kong

3rd - Raphael and Danielle - 5404 miles to Los Angeles



The Jailbreak 2012 - Land Race

For the first time this year we also ran a separate competition for Teams who only hitch-hiked overland [including the use of Ferries].

1st - Team 150 - Husein and Daisy - 982 miles to Murcia, Spain

2nd - Team 33 - Sam and Julia - 947 miles to Suwalki, Poland

3rd – Tied between Teams 31 and 22 - Alex & Tricia and Bryn & Elia - 751 miles to Barcelona



This year’s Jailbreak was the biggest and best ever. We had 136 teams take part, more than any previous year. Teams travelled to 4 different continents and visited 26 countries including:

• Singapore

• USA

• Canada

• United Arab Emirates

• Finland

• Vatican City

They travelled over 100,000 miles between them, enough to travel around the world over 4 times.

This year our Jailbreakers raised a whopping £54, 001.27 in Sponsorship so far and more money is being paid in all the time. We hope our total figure for the event will surpass £55,000.

The money already raised through sponsorship represents an increase of £12,827.27
compared to last year. We have been overwhelmed by the individual efforts of certain teams with one team raising £2085.20 and 4 teams raising over £1000.







Tuesday, 6 March 2012

Soreen fans





















The guys from Wolfson College Boat Club in Oxford are clearly big fans of Soreen. Check out the pictures of the team training in thier Soreen T-Shirts.


















The boat club have around 60 active rowers who all love and use Soreen when they are racing and training for that extra energy boost.


















I'm sure you will all join us in wishing the team well in their future events.

Tuesday, 28 February 2012

Soreen is trendy!

Did you see us trending on Twitter on Valentines Day?

We used the hash tag #SpreadTheSoreenLove. We trended in the UK as a whole, then in the evening trended in the NorthWest and London. It was a competition to win a Soreen Goodie bag which was won by Anna Bean from Hertfordshire.

Don’t worry If you missed the chance to join in this time – We’ll be running plenty more competitions on both Facebook and Twitter all you need to do to join in is ‘like’ us and ‘follow’ us.

http://www.facebook.com/#!/soreenhq

https://twitter.com/#!/SoreenHQ

Thursday, 2 February 2012

Om nom nom nom...


New deliciously squidgy toastie loaf, bursting with yummyness! Eat on its own or spread with your favourite topping. Soreen's Toastie loaf makes a great breakfast or a perfect snack for anytime of day.

Friday, 20 January 2012





Deliciously Little Loaves

Lunchbox loaves are the new addition to the Soreen family, great for those families who are constantly on the go. These are the first little loaves which Soreen have produced, available in both malt and banana flavour. Kids love the banana pieces and puree in the banana loaves, perfect for those little ones who don't like dried fruit.

The loaves are lunchbox approved, and meet the Government's food based nutritional standards and packed full of squidgy goodness with each bar being less than 100 calories and less than 0.3g saturated fat. These little loaves are perfect as a healthy snack alternative for lunchboxes of all ages, or great to just snack and go, no need to slice.

Each pack contains 5 individually wrapped bite size treats and are available to buy in both Sainsbury's and ASDA.

Thursday, 12 January 2012

The Ultra Marathon - Powered By Soreen


Dan Heathcote got in touch with Soreen a few weeks back to tell us about his marathons so we decided to send him out some goodies. Dan then wrote this blog....

I have my place in the Ladybower 50 Mile Ultra Marathon. I maybe a little mad to consider running 50 miles in one go but I suppose if anyone can do it I can. Its going to take some serious training to get to the stage where running 6 or 7 hours straight is normal. Nutrition is the key, as well as mental strength. I already have base fitness and halfway there with the mental strength. My choice of fuel as always is Maltloaf by Soreen. I wrote to these guys to see if they had anything in the office they could send my way and was surprised when a big box turned up with a running vest, all the flavours of Maltloaf (including my favourite banana one) a t shirt and some pens. A great help and got me fuelled up for my training run of 13 miles yesterday a piece beforehand and one during. Fantastic!
So over the next few months I’ll be keeping the blog up to date with my progress and next month will announce my chosen charity who i shall run for.

Keep on running


To see more from Dan please check out his blog here: http://peakrunning.org/2012/01/09/the-ultra-marathon-powered-by-soreen/

Tuesday, 11 October 2011

Lakeland 100 by Carl Cleghorn

This is a brief and by no means detailed write up of my undertaking of the UTLD 100. hope you enjoy :)

Sitting in car on the way up to Coniston on Friday morning, just passing the Sign on the M6 advertising the next exit for Kendal and the south Lakes, it hit me... This was real. In a matter of hours I was going to face 105 miles of the Lake District's Finest. There was a sickening inevitability of it, I know, or at least thought I knew what I would face over the next 2 days of running... Pain, sickness, tiredness and blisters. Nothing I could do would stop it, each second that ticked by was one closer to the unknown. It felt like I had been summoned up for a fight with a monster that I could not beat, a fight that would last for nearly 2 days, A fight where there was nowhere to hide. The Lakeland 100 (Or UTLD) is actually 105 miles of footpaths and bridleways, although not crossing any summits, it winds and contours it's way over many high passes and comprises a circular loop around the whole of the Lakeland fells.
After registering and having my ID checked (As if anybody was going to take my place!) having my kit checked, weight recorded and displayed for all to see on a bright yellow band around my wrist I went for a sit down to conserve energy for a few hours and chat to my fellow competitors, Sally Howarth who was also doing the 100 and Katie Recce, Rosie Fearon and Heather Garland who were taking on the 50 miler. At 4pm the pre-race Briefing took place with a few words from Marc Laithwaite the tireless race organiser and his team about course changes from last year, some encouraging words and a round of applause. Then Fell running Legend Joss Naylor took to the stage, although a little hard to hear, he was filled with genuine passion for the fells and for this race, a dislike to 'all these modern fancy gels' and advising us to 'get sum proper food darn yer lad', we silently listening in awe. Afterward I wondered over to Joss and after a few photographs and book signings with fellow competitors I struck up conversation and discussed the weather on the fells, and the best lines to take on the Anniversary Waltz fell race I had seen Joss at earlier in the year (he wasn't competing but was shouting encouragement as we plummeted down from Cat-Bells) oh, and of course kindly asked him to sign my road book and have a photo taken with me. After this it was a quick last check to make sure I had everything, splash of sun-cream and headed for the starters enclosure.
The off! I set off at an easy pace, I know it takes me a few miles to get settled, and with a whacking great 2,000ft climb starting in the first mile this fight was getting dirty from start, it was hot and the sweat was pouring out. Over the top, stopping for a few pictures, I wasn't racing anyone but myself so thought I'd take the opportunity to look up and enjoy the views followed by a nice long descent and into the first checkpoint. My intention was not to stop too long at the checkpoints, but after a few minutes I left. This was the order of the race checkpoint wise anyway, I would spend a few minutes in each, enjoying some hot soup, a few jelly babies, a slice or two of Soreen Malt Loaf (Very good for keeping the Carbohydrate levels up!) and a few beers.... Well I pretended I was drinking beer... 
Having reccied the course all the way to Braithwaite and into Keswick I didn't need the map or road book for the first 45 miles or so, and got into Wasdale head as the dark came in. Black Sail pass was as hard as I remembered it but more beautiful, looking back down a pitch dark valley and seeing a long string of head torches wind into the far distance was amazing, although doing Coniston to Buttermere way back in March on my own, it was snow and ice the last time I came up here, and the descent was just as dangerous! Passing Keswick the sun started to rise, and the climb up and onto the Cumbria way round Blencathra was refreshing, my first night done and with only 3 yawns!
Getting into Dockray was where the feet started to hurt. I knew they were bad, but having completed the Marathon Des Sables earlier this year with minimal bother from my feet I assumed they would be fine... At Dalemain I had planned to change my socks, out of my compression X-socks to discover a hole rubbed into them from a bleeding right heel, quick dress with gauze and tape and into the free pair of wool ones offered free at the Blencathra checkpoint, I choose these over the 2nd pair of long compression's as they look like they might be more comfortable. I also collected some food and walking poles left in my drop bag too. The rest of the course to Mardale Head was a real struggle. Mentally I was fine, just the pain from my feet which had wrinkled and blistered after getting soaked in the boggy ground 50 miles previous and a few rubbing sores had opened up. The poles were amazing allowing me to take a lot of pressure off my feet and into my arms and shoulders. As i soldiered on looking a real sorry state many 50 runners were passing me, it was really encouraging getting shouts from the 50 milers racing past, and is what kept my going those final few miles. Having seen Sally at Howtown who I thought was at least an hour and half ahead of me was confusing, until I found out she had climbed most of Wether Hill before turning round to retire, really brought it home how much this fight was taking out of me and it was quite emotional seeing her there.. I was determined to carry on and attacked the climb with poles digging and passing a few slow 50 guys up Wether Hill and feel strong. What beat me was the terrain along Haweswater, every foot fall was like stepping on knifes and not being able to get into any constant pace was really hard.
My 'plan' was to stop at Mardale and review the map, see if I could make it to Kentmere which would be much easier logistically for me to pull out, at the pace I was going it was doubtful I would make the cut-off time, and the 30 miles still ahead felt very far indeed! What actually happened at the checkpoint was madness! I said to the guy as soon as I got there, 'I'm out, finished....’ and dibbed the 2nd dibber... 5 minutes later I realised what I had done. DOH! Fortunately I got a lift back to Coniston, Thank you to the guy who mate came to pick him up, Sorry I cannot remember your name.
I didn't feel too bad about not getting to the finish, I was a winner in my own race (The Lakeland 75!) and now all the pain has disappeared I feel a wimp for stopping, when I consider what others have gone through in the Lakeland, and friends I know who ran the Marathon Des Sable this year, who's feet made mine look fresh and clean at the end of both events I am completed gutted, my saving grace is that I can learn and make another attempt next year, and the fact I was not alone, this race has a 50-60% drop out rate, and now I know why! I still had some trouble with getting food into me, and know I need to work on that, otherwise I felt good. Definitely some learning I will apply to my training for next year’s event. And reading the stories of everybody else's journey round the 100 and the 50 brings home the reality that this really is as tough as it gets in the UK and full marks to everyone who finished the 100, my hat goes off to you, and I WILL have that medal next year!

Carl.

Tuesday, 20 September 2011

Another Happy Customer!

We couldn't help but notice that we've had a lot of requests recently for the exclusive Soreen Cycling Jerseys and Running Vests from Foska and when one of our loyal fans got in touch to say how much he loved Soreen, we couldn't help but think he would love to try these out for size. The latest random act of kindness goes to Josh Blatchford for his blog and fond following of all things Squidgy!

"This week I was lucky enough to receive a lovely big yellow box from my favourite company: Soreen. I immediately knew what this meant – my eagerly anticipated running vest and cycling jersey had arrived :)
What I had not anticipated, however, was the sheer generosity of Soreen. Not only had they sent me the tops, but also included an overabundance of Malt Loaf and Soreen goodies. All in all, I also received Malt Loaf Original, Snack Size and Sliced; Banana Loaf; Fruity Five Sliced; Go Cereal Bars; an emergency charging kit; a pen; and finally a key ring!
I now truly intend to be a Soreen customer until the day I die and will do everything in my power to spread the goodness that is Malt Loaf to the world. A truly noble cause I am sure you will all agree.
The running vest and cycling jersey, at the moment are not yet for sale (I cannot wait for the sticky shop to open either!). But rest assured, they will both be well worth the wait.
I have now tested them both and can guarantee that you will be the most stylish athlete when wearing them, get a placebo malt loaf energy boost and will even want to wear them when you are not cycling or running.
Seriously now, these are really high-quality apparel. They are both made from technical material and are produced by Foska, who have a great reputation among runners and cyclists. In fact, they are more breathable and better at wicking away moisture than my other gear.The jersey, as you would expect, has pockets on the back. And, yes, they are great for carrying Malt Loaf for an energy boost :)





I am really thrilled by my freebies and urge you to contact Soreen directly with a blog post and grab a vest or jersey before the store opens! You may also want to check out my own blog: http://www.manifestedmarketing.com/
Thanks again Soreen!

Josh

P.S. I have just started working in an ice cream shop and got thinking… one day can we ever expect to see a Malt Loaf ice cream?"

On yer Bike!

Although a summer of cycling seems almost a distant memory now, SoreenHQ wanted to share some of the events that we've been out and about at this year...Team Soreen were out in force at the Manchester to Blackpool bike ride. Almost 10k riders received a Soreen goodie bag at the finish line and the Soreen malt loaves proved to be the perfect fuel after a 62 mile ride!



Cycling for various charities, Team Soreen got on our bikes for the Manchester to Liverpool and Manchester to Chester bike rides and helped lots of other riders and local teams across the country!

For the third consecutive year, Soreen were out and about at this year's Tour of Britain and Tour Ride Series, did you spot us on the TV?



























If you saw us out and about get in touch with your photos and you could win a Soreen goodie bag and an exclusive cycling jersey.