Thursday, 10 May 2012
The Great British Summer Of Soreen
Friday, 4 May 2012
Cycling, Soreen and The Eiffel Tower.
They already have plans to travel to Turkey on their cycling next trip and with that shall be taking an even larger supply of Malt Loaf so that they don't run out.
We look forward to hearing about your expedition, Thanks Stephanie!
Wednesday, 2 May 2012
Soreen and the Tour De France
The sun was going down, temperature was dropping and energy levels were soon running low between the four campers and it wasn't long until the bright yellow Soreen packs were out being used to refuel the bunch. Not only were the four campers eating out of their bright yellow Soreen packs, but they were also wearing their bright yellow Soreen cycle shirts and rain macs' for most of their stay (missing them was not easy). Because of the friendly nature of the sport, surrounding fans which had seen the four bright yellow figures digging into their Soreen packs were quick to approach them in an attempt to get their share of Squidgy Energy; as they could see the four had come equipped with an abundance of Soreen Malt Loaf. Within 20 minutes there were over a dozen spectators of different nationalities enjoying their Squidgy Malt Loaves.
On return to the Soreen HQ our two Soreen Team members had lots of exciting tales to tell, but out of all of them they were most excited by the amount of people that had seen the four in their Soreen Jerseys' and shouted such comments as; "Ooooohh Soreen, love that!!". The four Soreen Lovers are hoping to do the same again this year but this time; with an even bigger supply of Soreen!. Stay posted..
Monday, 23 April 2012
Soreen & Dean Colin help raise valuable funds for The Youth Sport Trust
Cheers
Thursday, 12 April 2012
MMU & Malt Loaf

We found this nice little blog regarding Malt Loaf and the Mancehster Met University.
http://thetrialogue.wordpress.com/2012/02/28/mmu-malt-loaf/
It all began with a meeting in a lab at Manchester Metropolitan University last Friday. As well as getting to check out the latest technology (Nick is pictured here in a body fat pod), we also got to see students in action – experimenting with science and food – and to meet the marketing manager for Soreen (www.soreen.com), a Manchester institution in its own right. We’re committed to working on projects that bring together education, students and industry and we’re certainly in that space right now. We’ll let you know how this particular story unfolds.
A great Friday all round! Plus we left with a week’s supply of malt loaf!
Friday, 23 March 2012
On behalf of Cambridge Students’ RAG Appeal we would like to thank you for your support of Cambridge Jailbreak 2012. We hope to continue the relationship between Soreen and Cambridge RAG next year.




Tuesday, 6 March 2012
Soreen fans
Tuesday, 28 February 2012
Soreen is trendy!
We used the hash tag #SpreadTheSoreenLove. We trended in the UK as a whole, then in the evening trended in the NorthWest and London. It was a competition to win a Soreen Goodie bag which was won by Anna Bean from Hertfordshire.
Don’t worry If you missed the chance to join in this time – We’ll be running plenty more competitions on both Facebook and Twitter all you need to do to join in is ‘like’ us and ‘follow’ us.
http://www.facebook.com/#!/soreenhq
https://twitter.com/#!/SoreenHQ
Thursday, 2 February 2012
Om nom nom nom...
New deliciously squidgy toastie loaf, bursting with yummyness! Eat on its own or spread with your favourite topping. Soreen's Toastie loaf makes a great breakfast or a perfect snack for anytime of day.
Friday, 20 January 2012


Deliciously Little Loaves
Lunchbox loaves are the new addition to the Soreen family, great for those families who are constantly on the go. These are the first little loaves which Soreen have produced, available in both malt and banana flavour. Kids love the banana pieces and puree in the banana loaves, perfect for those little ones who don't like dried fruit.
The loaves are lunchbox approved, and meet the Government's food based nutritional standards and packed full of squidgy goodness with each bar being less than 100 calories and less than 0.3g saturated fat. These little loaves are perfect as a healthy snack alternative for lunchboxes of all ages, or great to just snack and go, no need to slice.
Each pack contains 5 individually wrapped bite size treats and are available to buy in both Sainsbury's and ASDA.
Thursday, 12 January 2012
The Ultra Marathon - Powered By Soreen

Dan Heathcote got in touch with Soreen a few weeks back to tell us about his marathons so we decided to send him out some goodies. Dan then wrote this blog....
I have my place in the Ladybower 50 Mile Ultra Marathon. I maybe a little mad to consider running 50 miles in one go but I suppose if anyone can do it I can. Its going to take some serious training to get to the stage where running 6 or 7 hours straight is normal. Nutrition is the key, as well as mental strength. I already have base fitness and halfway there with the mental strength. My choice of fuel as always is Maltloaf by Soreen. I wrote to these guys to see if they had anything in the office they could send my way and was surprised when a big box turned up with a running vest, all the flavours of Maltloaf (including my favourite banana one) a t shirt and some pens. A great help and got me fuelled up for my training run of 13 miles yesterday a piece beforehand and one during. Fantastic!
So over the next few months I’ll be keeping the blog up to date with my progress and next month will announce my chosen charity who i shall run for.
Keep on running
To see more from Dan please check out his blog here: http://peakrunning.org/2012/01/09/the-ultra-marathon-powered-by-soreen/
Tuesday, 11 October 2011
Lakeland 100 by Carl Cleghorn
Sitting in car on the way up to Coniston on Friday morning, just passing the Sign on the M6 advertising the next exit for Kendal and the south Lakes, it hit me... This was real. In a matter of hours I was going to face 105 miles of the Lake District's Finest. There was a sickening inevitability of it, I know, or at least thought I knew what I would face over the next 2 days of running... Pain, sickness, tiredness and blisters. Nothing I could do would stop it, each second that ticked by was one closer to the unknown. It felt like I had been summoned up for a fight with a monster that I could not beat, a fight that would last for nearly 2 days, A fight where there was nowhere to hide. The Lakeland 100 (Or UTLD) is actually 105 miles of footpaths and bridleways, although not crossing any summits, it winds and contours it's way over many high passes and comprises a circular loop around the whole of the Lakeland fells.
After registering and having my ID checked (As if anybody was going to take my place!) having my kit checked, weight recorded and displayed for all to see on a bright yellow band around my wrist I went for a sit down to conserve energy for a few hours and chat to my fellow competitors, Sally Howarth who was also doing the 100 and Katie Recce, Rosie Fearon and Heather Garland who were taking on the 50 miler. At 4pm the pre-race Briefing took place with a few words from Marc Laithwaite the tireless race organiser and his team about course changes from last year, some encouraging words and a round of applause. Then Fell running Legend Joss Naylor took to the stage, although a little hard to hear, he was filled with genuine passion for the fells and for this race, a dislike to 'all these modern fancy gels' and advising us to 'get sum proper food darn yer lad', we silently listening in awe. Afterward I wondered over to Joss and after a few photographs and book signings with fellow competitors I struck up conversation and discussed the weather on the fells, and the best lines to take on the Anniversary Waltz fell race I had seen Joss at earlier in the year (he wasn't competing but was shouting encouragement as we plummeted down from Cat-Bells) oh, and of course kindly asked him to sign my road book and have a photo taken with me. After this it was a quick last check to make sure I had everything, splash of sun-cream and headed for the starters enclosure.
The off! I set off at an easy pace, I know it takes me a few miles to get settled, and with a whacking great 2,000ft climb starting in the first mile this fight was getting dirty from start, it was hot and the sweat was pouring out. Over the top, stopping for a few pictures, I wasn't racing anyone but myself so thought I'd take the opportunity to look up and enjoy the views followed by a nice long descent and into the first checkpoint. My intention was not to stop too long at the checkpoints, but after a few minutes I left. This was the order of the race checkpoint wise anyway, I would spend a few minutes in each, enjoying some hot soup, a few jelly babies, a slice or two of Soreen Malt Loaf (Very good for keeping the Carbohydrate levels up!) and a few beers.... Well I pretended I was drinking beer...
Having reccied the course all the way to Braithwaite and into Keswick I didn't need the map or road book for the first 45 miles or so, and got into Wasdale head as the dark came in. Black Sail pass was as hard as I remembered it but more beautiful, looking back down a pitch dark valley and seeing a long string of head torches wind into the far distance was amazing, although doing Coniston to Buttermere way back in March on my own, it was snow and ice the last time I came up here, and the descent was just as dangerous! Passing Keswick the sun started to rise, and the climb up and onto the Cumbria way round Blencathra was refreshing, my first night done and with only 3 yawns!
Getting into Dockray was where the feet started to hurt. I knew they were bad, but having completed the Marathon Des Sables earlier this year with minimal bother from my feet I assumed they would be fine... At Dalemain I had planned to change my socks, out of my compression X-socks to discover a hole rubbed into them from a bleeding right heel, quick dress with gauze and tape and into the free pair of wool ones offered free at the Blencathra checkpoint, I choose these over the 2nd pair of long compression's as they look like they might be more comfortable. I also collected some food and walking poles left in my drop bag too. The rest of the course to Mardale Head was a real struggle. Mentally I was fine, just the pain from my feet which had wrinkled and blistered after getting soaked in the boggy ground 50 miles previous and a few rubbing sores had opened up. The poles were amazing allowing me to take a lot of pressure off my feet and into my arms and shoulders. As i soldiered on looking a real sorry state many 50 runners were passing me, it was really encouraging getting shouts from the 50 milers racing past, and is what kept my going those final few miles. Having seen Sally at Howtown who I thought was at least an hour and half ahead of me was confusing, until I found out she had climbed most of Wether Hill before turning round to retire, really brought it home how much this fight was taking out of me and it was quite emotional seeing her there.. I was determined to carry on and attacked the climb with poles digging and passing a few slow 50 guys up Wether Hill and feel strong. What beat me was the terrain along Haweswater, every foot fall was like stepping on knifes and not being able to get into any constant pace was really hard.
My 'plan' was to stop at Mardale and review the map, see if I could make it to Kentmere which would be much easier logistically for me to pull out, at the pace I was going it was doubtful I would make the cut-off time, and the 30 miles still ahead felt very far indeed! What actually happened at the checkpoint was madness! I said to the guy as soon as I got there, 'I'm out, finished....’ and dibbed the 2nd dibber... 5 minutes later I realised what I had done. DOH! Fortunately I got a lift back to Coniston, Thank you to the guy who mate came to pick him up, Sorry I cannot remember your name.
I didn't feel too bad about not getting to the finish, I was a winner in my own race (The Lakeland 75!) and now all the pain has disappeared I feel a wimp for stopping, when I consider what others have gone through in the Lakeland, and friends I know who ran the Marathon Des Sable this year, who's feet made mine look fresh and clean at the end of both events I am completed gutted, my saving grace is that I can learn and make another attempt next year, and the fact I was not alone, this race has a 50-60% drop out rate, and now I know why! I still had some trouble with getting food into me, and know I need to work on that, otherwise I felt good. Definitely some learning I will apply to my training for next year’s event. And reading the stories of everybody else's journey round the 100 and the 50 brings home the reality that this really is as tough as it gets in the UK and full marks to everyone who finished the 100, my hat goes off to you, and I WILL have that medal next year!
Carl.
Tuesday, 20 September 2011
Another Happy Customer!

"This week I was lucky enough to receive a lovely big yellow box from my favourite company: Soreen. I immediately knew what this meant – my eagerly anticipated running vest and cycling jersey had arrived :)

What I had not anticipated, however, was the sheer generosity of Soreen. Not only had they sent me the tops, but also included an overabundance of Malt Loaf and Soreen goodies. All in all, I also received Malt Loaf Original, Snack Size and Sliced; Banana Loaf; Fruity Five Sliced; Go Cereal Bars; an emergency charging kit; a pen; and finally a key ring!
I now truly intend to be a Soreen customer until the day I die and will do everything in my power to spread the goodness that is Malt Loaf to the world. A truly noble cause I am sure you will all agree.
The running vest and cycling jersey, at the moment are not yet for sale (I cannot wait for the sticky shop to open either!). But rest assured, they will both be well worth the wait.
I have now tested them both and can guarantee that you will be the most stylish athlete when wearing them, get a placebo malt loaf energy boost and will even want to wear them when you are not cycling or running.Seriously now, these are really high-quality apparel. They are both made from technical material and are produced by Foska, who have a great reputation among runners and cyclists. In fact, they are more breathable and better at wicking away
moisture than my other gear.The jersey, as you would expect, has pockets on the back. And, yes, they are great for carrying Malt Loaf for an energy boost :)Thanks again Soreen!




