People Do Love Their Soreen!

We know how much you all love your Soreen and whenever you send us pictures we like to get them published so that we can continue to spread the love of this squidgy goodness! Here are a few snaps that have been sent in recently. If you have any pictures or videos that you would like to share, send them over to feedback@soreen.com.

Congratulations to Colin Fitzjohn who recently completed the Lakeland 100, a 104 mile race that requires competitors to run continuously and finish in under 40 hours. His main food for the event? Soreen of course!! Well done Colin!

This little one is trying Soreen for the first time and loving it! Thanks to Bumbling Tweets for sending this one in!

Cuii_4 is a big fan of toasted Soreen for breakfast!

After opening her Soreen goody box, realcazmillin sent in the first picture of her enjoying a Soreen loaf at her desk!

The French Alps Get A Soreen Invasion!

The Twisted Wheels crew recently travelled over to Morzine, France to spread the word of the Soreen gospel (as well as doing a 90km bike downhill in the French Alps!) and, if their pictures are anything to go by, it looks like they had a great time. Powered throughout the trip by Soreen, the guys all finished the course and sent us some great pictures of their big adventure!

Safety first. The guys make sure they protect their Soreen before heading down the hills!

Sitting down for tea and Soreen is the only food on the menu for these guys!

Slightly unusual place to store your Soreen...but whatever works for you is fine by us!

The guys have the barstaff in on the Soreen-fest when they find out she is from the UK. Here she is donning the Soreen t-shirt; she was over the moon to see Soreen again!!

Serving pints of Soreen? What do you think...new product idea in the making?!

Not overly sure about the pose... but that t-shirt is absolutely fantastic!!

The bar is awash with Soreen yellow!! The guys well and truly took over the place! Go Team Soreen!

This grinning biker has spotted the Soreen. You would have to bet that this delicious loaf will have gone less than five seconds after this photo was taken!

If you'd like to send us a picture, e-mail us at feedback@soreen.com or alternatively, why not follow the latest action from SoreenHQ on our official Twitter page http://twitter.com/SoreenHQ.

Tweet Tweet...SoreenHQ finds lots of love for the fruity stuff!

Over the past few months SoreenHQ has been rapidly gaining followers from our lovely fans on Twitter and to prove it we have had various pictures sent to us showing the love for the fruity stuff!

Some of our followers like Misterphipps, xjohnnyhx, leahderby, KaveyF and allyaec were lucky enough to receive a selection of goodies, including products, t-shirts and chalk mugs. While other fans such as Only Dads's daughter Anya, and fellow Soreen officiando Felix Oliver Williams were just happy to pose for the camera while enjoying some fruity malt loaf!

If you'd like to send us a picture then email us at feedback@soreen.com or why not follow the latest action from SoreenHQ on our official Twitter page http://twitter.com/SoreenHQ

Misterphipps shows us the Soreen bounty...

Leahderby takes a relaxing lie down in a Soreen t-shirt

Onlydad's daughter Anya, celebrates her birthday in style with a double whammy of Soreen

Fancy a brew? KaveyF brews up with a slice of Soreen and a lovely Soreen mug!

xjohnnyhx takes a bite of the squidgy stuff and shows off his Soreen tshirt at the same time!

 

Allyaec starts her birthday in style with a slice of Soreen and penut butter...yummy!

Felix Oliver Williams gets stuck into a full loaf of the fruity stuff!

Soreen superfans declare 'Malt Loaf or Death!'

Seems like some people really do love Soreen - and these guys are no exception declaring "Malt Loaf of Death" in their adventure from Lands End to Tintagell  http://maltloafordeath.wordpress.com/

4 days, 400 miles and mountains of malt loaf!

Bright and early on Thursday 27th May 2010, a valiant group of 50 cyclists will depart from central Bristol, bound for Bordeaux in the South of France. More than 400 miles over four days – all to raise money for local Bristol charity PROPS, enabling them to promote opportunities for those with special needs, developing education, leisure and vocational skills in the community.

Powered by Soreen, the Pedal for Props bikers will ride 100 miles on the first day, taking them to Portsmouth docks in time to catch an overnight ferry to St Malo. From there it’s three days hard cycling through the French countryside with overnight stops in Nantes and La Rochelle, finishing in Bordeaux on the evening of Sunday 30th May for a well-deserved rest and of course a slice of Soreen malt loaf! For all the latest updates from the team, head to http://www.pedalforprops.org/ for more information.

Making a splash with St Andrews Canoe Club

St. Andrews Canoe Club, have yet again been flying the Soreen flag whilst making a splash at the National Student Rodeo, held at the National Watersports Centre in Nottingham. Known as the biggest freestyle kayaking event in the world, the biggest student kayaking event in the UK and the best paddling party anywhere, the NSR was a perfect excuse for a Soreen outing!

Get on your bike for the Tour Series 2010

2010 will be another big year for British bike racing and following on from the successes of last year's Tour Series and Tour of Britain, SoreenHQ will once again be sponsoring the events up and down the country.

The countdown to the start of the Tour Series has now begun and for those lucky enough to get out and about to catch some of the action, SoreenHQ will be sampling at various points throughout the course of the series on the following dates:  

May 25th Canary Wharf

May 27th Durham

June1st Portsmouth

June 3rd Exeter

June 8th Southport

June 10th Kettering

June 15th Peterborough

June 17th Stoke-on-Trent

June 21st Chester

June 24th Woking

Keep your eyes out for the SoreenHQ team and come and say hello if you see us at any events this summer!

Colin Fitzpatrick - the Ultra Marathon Man

Here at SoreenHQ we recently had a visit from Colin Fitzpatrick, who was on his was to John O’Groats for the start longest race in the U.K. Also known as an "Ultra Marathon", Colin was preparing to run 867 miles in 15 days with daily mileages ranging from 50 up to 63!

After covering most of his epic journey and of course fuelled by Soreen, Colin, also known as the "Darwen Dasher" has now almost completed his challenge alongside a 16 strong team and SoreenHQ has been following his trail throughout the duration of the event on his website http://www.colinfitzjohn.com/

If you're planning your own challenge and are using Soreen as part of your preparation, why not get in touch with us at feedback@soreen.com with details of your own Soreen adventure!

London calling...

As always, SoreenHQ are proud to support all our fans who fuel up with Soreen for various sporting challenges. The latest Soreen snapshots have been sent in by Tom Peate and Betty Ludgate who both contacted SoreenHQ via feedback@soreen.com and SoreenHQ on Twitter http://twitter.com/SoreenHQ to tell us of their fantastic achievement of completing the Virgin London Marathon 2010.

We're looking forward to hearing of Tom and Betty's next Soreen challenge. If you'd like to feature on our blog, why not get in touch like Tom and Betty and you too can have your 15 minutes of fame on Soreen's official website and blog!

Behind the scenes at SoreenHQ (An exclusive factory tour with no Umpa Lumpas in sight!)

Since the launch of Soreen's brand new TV ad, here at SoreenHQ we thought it'd be a great opportunity to say a big thank you to the stars of the advert with an exclusive tour around Soreen's head office (think Charlie and the Chocolate factory, but without Charlie, chocolate and of course the infamous umpa lumpas!)

With all the children eagerly awaiting a mystery tour around the factory, it was safety first with all the children being given thier very own blue hair nets and white coats - how fetching!

From left: Ellis, Libby, Charlotte, Olivia, Lois, Owen, Brogan and Megan prepare to for an exclusive tour around SoreenHQ

Once kitted out in their brand new outfits, it was straight over to the test kitchen for some top secret tips about how to make a malt loaf with our very own top baker, Graham.

Over the watchful eye of the Soreen team, Megan, Brogan, Lois, Owen, Olivia, Libby, Charlotte and Ellis all got their hands dirty by making their very own malt loaf ready for baking fresh in the factory.  

Once the ingredients had been weighed, mixed and baked, the next stage was to show the children the finished product being freshly packed ready to eat.

With all the children watching the product being packed and wrapped, it was only fair that we gave them some fresh products to take home to share with all their family and friends, whilst watching the next airing of the 'Chew It. Then Do It' advert on the TV.

If you've not seen the advert yet, why not tune into the SoreenHQ YouTube channel http://www.youtube.com/user/soreenhq and send us your feedback at feedback@soreen.com

Skier uses his head for a quick energy boost!

Here at SoreenHQ we are always on the look out for the weird and wonderful places that people take Soreen far and wide, whether up a mountain or at the local park!

Our latest photos show just how much some people love thier Soreen, demonstrated with this photo of Andrew Hawkes, Niederau Austria.

We've also heard that there are a number of die hard 'Soreenites' out there, from Ambulance workers to netball teams, so if you fancy your 15 minutes of fame, why not email us at feedback@soreen.com and you can have you claim to fame on Soreen's official blog!

 

Soreen inspires a new Masterchef!

We frequently hear from Soreen devotees who love to cook or bake with Soreen's malt loaf or Fruity Five, but how about this for dedication...

Shaun Hampson proudly presented Soreen HQ with this fabulous cake, which not only looked great but tasted pretty good too! Shaun of Sterling SIHI, baked the cake personally (with the help of his daughter) in recognition of order placement for a large capital works!

If you think you make something just as good, why not take a picture and send it to us here at SoreenHQ for your chance to win a box of Soreen goodies. Contact the SoreenHQ team at feedback@soreen.com with your photos.

Street dancing school kids and a dancing dinner lady...

With all the excitement around Soreen's brand new advertising campaign, we wanted to show you some exclusive behind the scenes snapshots of the making of the commercial.

The campaign, aptly named ‘Chew It. Then Do It’ highlights the benefits of eating Soreen as part of a healthy lifestyle, as the chewy loaf provides a slow release energy which is perfect for active kids.

Filmed on a (partly) sunny Saturday in Manchester, the SoreenHQ team set off bright and early for a day of funfilled entertainment, including several street dancing school kids, one break-dancing dinner lady and several boxes of malt loaf to feed a crew of plenty. 

Strike a Pose! From left: Owen, Libby, Olivia, Megan, Ellis, Miguel, Lois, Charlotte and Brogan get ready to Chew it. Then Do it.

The day started well, with all the kids looking fantastic in their purple blazers and stripy yellow ties, all set to move to the 'Chew it. Then do it' dance routine, as choreographed by Britain's Got Talent semi-finalist Miguel Dorofo of MD Productions.    

Keeping a watchful eye on the day, parents, cast and crew observed Miguel guiding the talented Soreen kids and dancing dinner lady through a carefully choreographed routine.  

Not only were the kids great, the surprise apperance has to go to the Soreen dancing dinner lady, who showed us her best moves on the day. To watch the latest TV ad for yourself, visit the Soreen channel on our website at soreen.com and tell us what you think and if you reckon you can do better then why not send us some pictures at feedback@soreen.com or upload your videos on the SoreenHQ You Tube channel http://www.youtube.com/user/soreenhq.