Deliciously Little Loaves

Lunchbox loaves are the new addition to the Soreen family, great for those families who are constantly on the go. These are the first little loaves which Soreen have produced, available in both malt and banana flavour. Kids love the banana pieces and puree in the banana loaves, perfect for those little ones who don't like dried fruit.

The loaves are lunchbox approved, and meet the Government's food based nutritional standards and packed full of squidgy goodness with each bar being less than 100 calories and less than 0.3g saturated fat. These little loaves are perfect as a healthy snack alternative for lunchboxes of all ages, or great to just snack and go, no need to slice.

Each pack contains 5 individually wrapped bite size treats and are available to buy in both Sainsbury's and ASDA.

The Ultra Marathon - Powered By Soreen

Dan Heathcote got in touch with Soreen a few weeks back to tell us about his marathons so we decided to send him out some goodies. Dan then wrote this blog....

I have my place in the Ladybower 50 Mile Ultra Marathon. I maybe a little mad to consider running 50 miles in one go but I suppose if anyone can do it I can. Its going to take some serious training to get to the stage where running 6 or 7 hours straight is normal. Nutrition is the key, as well as mental strength. I already have base fitness and halfway there with the mental strength. My choice of fuel as always is Maltloaf by Soreen. I wrote to these guys to see if they had anything in the office they could send my way and was surprised when a big box turned up with a running vest, all the flavours of Maltloaf (including my favourite banana one) a t shirt and some pens. A great help and got me fuelled up for my training run of 13 miles yesterday a piece beforehand and one during. Fantastic!
So over the next few months I’ll be keeping the blog up to date with my progress and next month will announce my chosen charity who i shall run for.

Keep on running


To see more from Dan please check out his blog here: http://peakrunning.org/2012/01/09/the-ultra-marathon-powered-by-soreen/

Lakeland 100 by Carl Cleghorn

This is a brief and by no means detailed write up of my undertaking of the UTLD 100. hope you enjoy :)

Sitting in car on the way up to Coniston on Friday morning, just passing the Sign on the M6 advertising the next exit for Kendal and the south Lakes, it hit me... This was real. In a matter of hours I was going to face 105 miles of the Lake District's Finest. There was a sickening inevitability of it, I know, or at least thought I knew what I would face over the next 2 days of running... Pain, sickness, tiredness and blisters. Nothing I could do would stop it, each second that ticked by was one closer to the unknown. It felt like I had been summoned up for a fight with a monster that I could not beat, a fight that would last for nearly 2 days, A fight where there was nowhere to hide. The Lakeland 100 (Or UTLD) is actually 105 miles of footpaths and bridleways, although not crossing any summits, it winds and contours it's way over many high passes and comprises a circular loop around the whole of the Lakeland fells.
After registering and having my ID checked (As if anybody was going to take my place!) having my kit checked, weight recorded and displayed for all to see on a bright yellow band around my wrist I went for a sit down to conserve energy for a few hours and chat to my fellow competitors, Sally Howarth who was also doing the 100 and Katie Recce, Rosie Fearon and Heather Garland who were taking on the 50 miler. At 4pm the pre-race Briefing took place with a few words from Marc Laithwaite the tireless race organiser and his team about course changes from last year, some encouraging words and a round of applause. Then Fell running Legend Joss Naylor took to the stage, although a little hard to hear, he was filled with genuine passion for the fells and for this race, a dislike to 'all these modern fancy gels' and advising us to 'get sum proper food darn yer lad', we silently listening in awe. Afterward I wondered over to Joss and after a few photographs and book signings with fellow competitors I struck up conversation and discussed the weather on the fells, and the best lines to take on the Anniversary Waltz fell race I had seen Joss at earlier in the year (he wasn't competing but was shouting encouragement as we plummeted down from Cat-Bells) oh, and of course kindly asked him to sign my road book and have a photo taken with me. After this it was a quick last check to make sure I had everything, splash of sun-cream and headed for the starters enclosure.
The off! I set off at an easy pace, I know it takes me a few miles to get settled, and with a whacking great 2,000ft climb starting in the first mile this fight was getting dirty from start, it was hot and the sweat was pouring out. Over the top, stopping for a few pictures, I wasn't racing anyone but myself so thought I'd take the opportunity to look up and enjoy the views followed by a nice long descent and into the first checkpoint. My intention was not to stop too long at the checkpoints, but after a few minutes I left. This was the order of the race checkpoint wise anyway, I would spend a few minutes in each, enjoying some hot soup, a few jelly babies, a slice or two of Soreen Malt Loaf (Very good for keeping the Carbohydrate levels up!) and a few beers.... Well I pretended I was drinking beer... 
Having reccied the course all the way to Braithwaite and into Keswick I didn't need the map or road book for the first 45 miles or so, and got into Wasdale head as the dark came in. Black Sail pass was as hard as I remembered it but more beautiful, looking back down a pitch dark valley and seeing a long string of head torches wind into the far distance was amazing, although doing Coniston to Buttermere way back in March on my own, it was snow and ice the last time I came up here, and the descent was just as dangerous! Passing Keswick the sun started to rise, and the climb up and onto the Cumbria way round Blencathra was refreshing, my first night done and with only 3 yawns!
Getting into Dockray was where the feet started to hurt. I knew they were bad, but having completed the Marathon Des Sables earlier this year with minimal bother from my feet I assumed they would be fine... At Dalemain I had planned to change my socks, out of my compression X-socks to discover a hole rubbed into them from a bleeding right heel, quick dress with gauze and tape and into the free pair of wool ones offered free at the Blencathra checkpoint, I choose these over the 2nd pair of long compression's as they look like they might be more comfortable. I also collected some food and walking poles left in my drop bag too. The rest of the course to Mardale Head was a real struggle. Mentally I was fine, just the pain from my feet which had wrinkled and blistered after getting soaked in the boggy ground 50 miles previous and a few rubbing sores had opened up. The poles were amazing allowing me to take a lot of pressure off my feet and into my arms and shoulders. As i soldiered on looking a real sorry state many 50 runners were passing me, it was really encouraging getting shouts from the 50 milers racing past, and is what kept my going those final few miles. Having seen Sally at Howtown who I thought was at least an hour and half ahead of me was confusing, until I found out she had climbed most of Wether Hill before turning round to retire, really brought it home how much this fight was taking out of me and it was quite emotional seeing her there.. I was determined to carry on and attacked the climb with poles digging and passing a few slow 50 guys up Wether Hill and feel strong. What beat me was the terrain along Haweswater, every foot fall was like stepping on knifes and not being able to get into any constant pace was really hard.
My 'plan' was to stop at Mardale and review the map, see if I could make it to Kentmere which would be much easier logistically for me to pull out, at the pace I was going it was doubtful I would make the cut-off time, and the 30 miles still ahead felt very far indeed! What actually happened at the checkpoint was madness! I said to the guy as soon as I got there, 'I'm out, finished....’ and dibbed the 2nd dibber... 5 minutes later I realised what I had done. DOH! Fortunately I got a lift back to Coniston, Thank you to the guy who mate came to pick him up, Sorry I cannot remember your name.
I didn't feel too bad about not getting to the finish, I was a winner in my own race (The Lakeland 75!) and now all the pain has disappeared I feel a wimp for stopping, when I consider what others have gone through in the Lakeland, and friends I know who ran the Marathon Des Sable this year, who's feet made mine look fresh and clean at the end of both events I am completed gutted, my saving grace is that I can learn and make another attempt next year, and the fact I was not alone, this race has a 50-60% drop out rate, and now I know why! I still had some trouble with getting food into me, and know I need to work on that, otherwise I felt good. Definitely some learning I will apply to my training for next year’s event. And reading the stories of everybody else's journey round the 100 and the 50 brings home the reality that this really is as tough as it gets in the UK and full marks to everyone who finished the 100, my hat goes off to you, and I WILL have that medal next year!

Carl.

Another Happy Customer!

We couldn't help but notice that we've had a lot of requests recently for the exclusive Soreen Cycling Jerseys and Running Vests from Foska and when one of our loyal fans got in touch to say how much he loved Soreen, we couldn't help but think he would love to try these out for size. The latest random act of kindness goes to Josh Blatchford for his blog and fond following of all things Squidgy!

"This week I was lucky enough to receive a lovely big yellow box from my favourite company: Soreen. I immediately knew what this meant – my eagerly anticipated running vest and cycling jersey had arrived :)
What I had not anticipated, however, was the sheer generosity of Soreen. Not only had they sent me the tops, but also included an overabundance of Malt Loaf and Soreen goodies. All in all, I also received Malt Loaf Original, Snack Size and Sliced; Banana Loaf; Fruity Five Sliced; Go Cereal Bars; an emergency charging kit; a pen; and finally a key ring!
I now truly intend to be a Soreen customer until the day I die and will do everything in my power to spread the goodness that is Malt Loaf to the world. A truly noble cause I am sure you will all agree.
The running vest and cycling jersey, at the moment are not yet for sale (I cannot wait for the sticky shop to open either!). But rest assured, they will both be well worth the wait.
I have now tested them both and can guarantee that you will be the most stylish athlete when wearing them, get a placebo malt loaf energy boost and will even want to wear them when you are not cycling or running.
Seriously now, these are really high-quality apparel. They are both made from technical material and are produced by Foska, who have a great reputation among runners and cyclists. In fact, they are more breathable and better at wicking away moisture than my other gear.The jersey, as you would expect, has pockets on the back. And, yes, they are great for carrying Malt Loaf for an energy boost :)

I am really thrilled by my freebies and urge you to contact Soreen directly with a blog post and grab a vest or jersey before the store opens! You may also want to check out my own blog: http://www.manifestedmarketing.com/
Thanks again Soreen!

Josh

P.S. I have just started working in an ice cream shop and got thinking… one day can we ever expect to see a Malt Loaf ice cream?"

On yer Bike!

Although a summer of cycling seems almost a distant memory now, SoreenHQ wanted to share some of the events that we've been out and about at this year...Team Soreen were out in force at the Manchester to Blackpool bike ride. Almost 10k riders received a Soreen goodie bag at the finish line and the Soreen malt loaves proved to be the perfect fuel after a 62 mile ride!

Cycling for various charities, Team Soreen got on our bikes for the Manchester to Liverpool and Manchester to Chester bike rides and helped lots of other riders and local teams across the country!

For the third consecutive year, Soreen were out and about at this year's Tour of Britain and Tour Ride Series, did you spot us on the TV?

If you saw us out and about get in touch with your photos and you could win a Soreen goodie bag and an exclusive cycling jersey.

A Great Day Out at the Great North Run!

Following this weekend's Great North Run, SoreenHQ were proud to sponsor a number of runners in this year's event, including runners from Leukaemia CARE and The Christie Manchester.

The lastest pictures sent in by Lauren, show just some of the runners that took to the streets of Newcastle upon Tyne and South Shields for Leukaemia CARE, in the world's most popular half marathon road running event.

Congratulations if you took part - we'll see you there next year when some more of our teams get ready to pound the pavements!

Soreen in the Sahara

It's almost a year ago since Soreen completed a Guinness World Record and how could we forget the guys that cycled for the whole 24 hours? Carl Cleghorn being one of them!

Not one to take endurance racing lightly, Carl Cleghorn's next challenge was to complete the 6 day / 151 mile (243km) endurance race, The Marathon Des Sables across the Sahara Desert in Morocco. Not only did SoreenHQ sponsor Carl for this epic race, Carl also packed his trusty malt loaf in his rucksack to the envy of many other racers!
After completing the race Carl got in touch to tell us that he'd recovered and that the race went very well finishing 331/850 in very hard conditions, here's just some of his story...

"A Sale Harrier member, I'm 34 years old, and I'm taking on the world's toughest footrace - 151 miles through the Sahara - the equivalent of five and a half regular marathons in blistering North African heat!I'm doing it to support Sale Rotary Club which does outstanding work for the local community, its small charities and its people. This is an insane running challenge and I'll be putting myself through hell on earth - but I may as well do some good at the same time and help my local community. And I can't think of a better partner than Rotary. I signed up for this year's Marathon des Sables race three years ago, and I'll give all the sponsorship proceeds to Sale Rotary Club's benevolent fund. I'll help decide how it's divided between local causes.

As a formally recognised 'ultra distance runner', I've only been running since 2007 when I did the Great Manchester Run and found I was gasping for air after 200 metres. But I now have four marathons, two half marathons, and a collection of fell runs to my credit, as well as a 40 mile race around the Peak District.

The Saharan 'Marathon des Sables' - which begins on 31st March this year - will be my biggest challenge yet. I'm currently training by running up to 100 miles a week, cycling, swimming and spending hours in the gym to prepare myself for the six day route. I'll cover up to 50 miles a day carrying my own rucksack of food, clothing, sleeping bag and medical supplies for the week.

There'll be no local Tesco to call at if I get hungry or miscalculate my energy needs! I'll be running across huge Sahara sand dunes and over rocky uneven ground in temperatures of up to 120 degrees Fahrenheit - that's nearly 50 degrees Celsius!

Physical fitness will be important but mental stamina will also decide whether I complete the distance.This race has been my dream for three years now…but I need sponsorship and donations to make it work, which is where SoreenHQ came in.

As well as some Soreen malt loaves and Soreen Go bars, I took the Soreen cycling top with me, which proved to be useful on the windy Sandstorm stage. As we were left to 'fend' for ourselves and my Camera broke the first day in the desert I didn't get many pictures, but I did get a lot of people asking me if I was sponsored by Soreen and I was genuinely surprised how many people said they brought some on the race with them! I took some Soreen products and a guy in my Tent had 2 whole Loaves in his rucksack, needless to say he wouldn't share it out! :-) and where he found the room for them is beyond me, I could barely fit the roadbook into mine, although I did have a light pack.

Since coming home, you must have seen profits increase as I've been adding your new Soreen Large Loaf to my basket every time I go weekly shopping now, and many friends now say they eat it after discovering it's energy benefits."

To follow Carl's progress, you can read his daily race diary http://mds-carl.blogspot.com/, not for the faint hearted...here's a snipped from day 3 of race:

"Wow, I feel like I've been hit by a truck! I'm slowing down a little, but the weather is just brutal! It hadn't been too hot until today but very windy and sandblasted. The heat has come back with a vengeance now though. Big day tomorrow, the 82km stage. I feel sick all the time and can't stomach the food. I plan to do whole stage in one helping. It'll be something like 20hrs! I'm getting all of your e-mails, so thanks, they really help when I hit a low point. This is the toughest ever MDS, 17 people are out already. There will be more tomorrow..."

The Kids Are Alright..with Soreen Banana Loaf!

Since launching our New Soreen Banana Loaf - a deliciously squidgy fruit loaf, bursting with yummy bananas! We've had lots of great feedback, with kids and families in particular loving the Squidgy goodness.

Low in saturated fat and great for all the family, Soreen Banana Loaf is the first Soreen loaf without sultanas or raisins and kids just love it!

Keep your eyes peeled for Soreen Banana Loaf in all major retailers and let us know what you think!

Eat on its own or spread with your favourite topping. Low in saturated fat, Soreen’s banana loaf is the perfect snack anytime of day.

Time for a Treat!

When Reading Maternity Department recently got in touch with SoreenHQ, it seemed only right that the team deserved a little treat and that's just what they got - lots of Soreen goodies on us!

Thanks to Rebecca and the team for the pictures, glad to see that the products were well received!

Keep up the good work!

Fill up your lunchbox without filling up your waist!

Today's guest blog is from the lovely people at BeSeenWith, who just can't get enough of Soreen's squidyness.

For a great tasting snack, why not add a delicious Soreen malt or fruit loaf to your lunchbox or picnic hampers? With lots of mouth watering variations to choose from, all packed with deliciously squidgy energy, the whole family will love Soreen as a healthier treat!

Soreen’s fruitiest loaf, Fruity Five, is packed with five types of fruit - raisins, sultanas, cherries, orange and lemon rind - while still keeping the unique sticky and chewy texture, and contains just 1.5 per cent saturated fat. With its malty taste and full to the brim with raisins, the Original Malt Loaf is loved by adults and children alike, and contains less than three per cent fat, meaning it’s a great low fat picnic must-have.The new Banana loaf is a lighter tasting alternative to the Original Malt Loaf, making it perfect for summer days. Jam packed with yummy banana goodness, it contains less than 1.5 per cent saturated fat.

When I read the ingredients I thought I was not going to like the banana flavour, but it was actually delicious and makes an unusual alternative to the normal berries.For a handy picnic treat, try the snack packs, which each contain two pre-buttered slices and are available in two tasty flavours: Fruity Five and Original Malt Loaf. Both snack packs are high in energy to keep those in the summer sun full of energy all day long!Look out for the Soreen range, available in Sainsbury’s, Asda, Tesco, Morrisons, Co-op and Waitrose nationwide, RSP £1.29 for a large loaf. The snack packs retail from RSP 70p!Also read more about the range on Soreen's official website: http://www.soreen.com/We tried it and we loved it! So get yours today and fill up your picnic baskets without filling up your waist!!All our readers know we love social media and we are delighted to find Soreen on twitter! We have followed them and hope you will too! @soreenhq

To find out more about be seen with follow the blog at http://www.beseenwith.com/ and don’t forget to sign up to their news letter for the latest reviews and competitions. If you like to tweet say hi on Twitter - @beseenwith.

Another Satisfied Customer!

Our lastest Soreen blog post comes from a dedicated Soreen fanatic, Joshua Blatchford who kindly wrote this blog after contacting the SoreenHQ team with a query. Thanks to Joshua's twitter updates we could have never imagined how our response could have been received.
If you'd like to feature on the Official Soreen blog, please get in touch via @SoreenHQ on Twitter ot via feedback@soreen.com.

"Soreen is the bakery that is responsible for producing 'Malt Loaf', a quirky snack that is akin to fruit-bread. I am not expecting many of my readers to be overly aware of Soreen's malt loaf, however, there is a very good reason why I am compelled to blog about the company today: customer relationship marketing (CRM). CRM is essentiantially marketing activities that create emotional attatchment between the customer and the firm. This, in turn, creates customer loyalty and therefore enhances brand equity. Hence, the key aim of CRM is to generate sales from existing customers, instead of by finding more customers.

A few weeks ago I noticed on Soreen's website that an online store was due to open, dubbed the 'Sticky shop'. I was delighted to see that one of their future products was to be running tops; I rang up customer service and asked if they had any idea of when the shop would open as I was desperate to place an order. Although this is not what has induced me to write about Soreen, selling merchandise is a great way to build brand equity by allowing consumers to visually express their love for malt loaf - can you think of a more effective method of word-of-mouth advertising? Unfortunately, they were unable to tell me when the store would be open and took down my contact details. I thought nothing much of the phone call.

But, yesterday I arrived home from university to a rather nice surprise: a package from Soreen. Inside: a cotton t-shirt, two free pens and a key ring. Most significantly, however, was a hand-written letter from the company; they apologised to me that they had no running shirts delivered yet, the store was not open and thanked me for enthusiasm for malt loaf. It doesn't matter that the t-shirt does not fit, that I do not need yet another key ring nor do I the pens; still, this is the best CRM I have experienced. It is the emotional bond that is created from the hand-written letter that makes this effective CRM. As Marks and Spencers know, CRM is highly beneficial for a company and its brand; my obsession for the product is now matched by admiration for the company behind the product.

Albeit it is this special treatment that I received that is effective CRM, the reason behind the company success is based around a top-notch product and consistency. I just love how the company constantly stresses keywords: sticky, healthy and fruity. According to David Taylor, this goes to show that effective branding begins with a good product, which is then augmented by emotional extras such as CRM. Moreover, they have not messed around with the original recipe - god-forbid - that brought them success.
What personal experiences have you had with companies - big or small, known or unknown, English or foreign - where you felt that you were treated exceptionally well? Or have you ever been put-off by a bad experience to never purchase from a firm again? Please let me know in the comments.

P.S. If you haven't already, I urge you to try malt loaf for yourself!"

© Joshua Blatchford, author of Manifested Marketing, 06/06/2011

Twitter recruits another Soreen enthusiast in @electricbetty

For many years, I was under the severe misapprehension that the British 'malt loaf' was the same as the American family Sunday dinner favourite, the meat loaf. The idea that anyone would serve up the fruity, sweet current loaf with potatoes and gravy was, to my juvenile brain, in a whole other league of disgusting. Growing up in the nineties, I was among the last of my generation to fully enjoy the joys of Live 'n' Kicking and spending an entire afternoon running around a field in jelly sandals playing 'Capture the Flag' with the other kids on my estate. My Grandmother would pack me off to Primary school with a block of Soreen for my mid-morning snack, and what with all the painting, learning to write, cake baking and other brain- stimulating activities, it was a welcome indulgence by 11am.

During my adolescence, I wasn't particularly image-conscious, as I was brought up in an era years before 'Britain's Next Top Model' and size zero. Since moving to London at the age of nineteen, I started being a bit more watchful of my weight (especially given that 99% of my calorie intake was now coming from the stuff that comes out of a wine bottle). One lunchtime, on a visit to my local superstore, there it was - two slices of Soreen loaf WITH BUTTER ALREADY ON IT. Quite possibly the best invention since sliced... actually, the bread metaphor doesn't work here, as in a sense it is a form of sliced bread. Whatever you choose to call it, there is no denying the satisfaction in a mid- afternoon cup of tea at your office with a handy packet of lovely, lovely Soreen sat next to your 'I Heart Me' mug. Plus, the added bonus of it being 90% fat free is a happy notion when considering your waistline.

Here I am, two decades later, sinking my teeth into a slice of that familiar, fragrant loaf, and with it bringing back all those memories of making glittery pasta collages and Kipper, Bif and Chip. It is true that certain foods are evocative of particular feelings and memories, much as a song or piece of music has the power to transport a person right back to a past event, such is the power of the human sensory system. With ever-changing markets and tastes, it is commendable that the marketing gods at Soreen are bringing out new varieties of my favourite tea time loaf, and I'm sure that in another thirty or so years I will be dishing it out to my own Grandchildren as they toddle off for their first day at school.

My 4-step plan to the perfect Soreen snack:

1) Open foil
2) Take out slices
3) Pull apart
4) EAT!

I Want To Be An Official Soreen Blogger !

Congratulations to @cherylp59 another well deserved winner of the Soreen blog competition on Twitter. I'm sure the Soreen malt loaf machine (or ice cream van to you and me) will be blasting out some of these tunes over the Summer months!

For your chance to win a box of Soreen goodies, just like @cherylp59, get in touch with Kat at SoreenHQ on Twitter or email us at feedback@soreen.com and keep up the Soreen blogging for your chance to win!

"When I saw a call out go by on Twitter for Soreen fans to blog about them, I decided to get involved. Hmmm what would I blog about ? Well, normally I would sit down and do a taste-testing session with the girls (and even 19-month-old Pierre, if he's awake) and write a big review about all the yummy products ... But - shock horror - I haven't got a single Soreen product in the house at the moment so that will have to wait until I receive some lovely goodies to test. (What's this ? An attempt to bribe the judges to send me a goody box to review?! Yes, unashamedly !)

So, instead, I thought I'd go for a Top Ten of Soreen Hits. This is sure to have you humming along for the rest of the day ! Are you ready for this ?!

1) Soreen - Dolly Parton

"Soreen, Soreen, Soreen, Soreeeeeen,
I'm begging of you please don't take my man
Soreen, Soreen, Soreen, Soreeeeeen,
Please don't take him just because you can !"

2) Black Eyed Peas - Where Is The Loaf ?

"Father, Father, Father help us
Send us some guidance from above
'Cause people got me, got me questioning
Where is the loaf (of malt bread)?!"

3) Soreen Seems To Be The Hardest Word - Elton John

"What have I got to do to make you love me ?
What have I got to do to be heard ?
What do I have to do when lightning strikes me ?
What have I got to do ?
When Soreen seems to be the hardest word !"

4) Living La Vida Malt Loafa - Ricky Martin

"Upside, inside out, she's livin la vida malt loafa
She'll push and pull you down, livin la vida malt loafa
Her lips are devil red and her skin's the color mocha
She will wear you out livin la vida malt loafa, Come On!"

5) The Soreen, Soreen Grass Of Home - Tom Jones

"Yes, they'll all come to meet me, arms reaching, smiling sweetly.
It's good to touch the Soreen, Soreen grass of home !"

6) Dancing Soreen - Abba

"You can dance, you can jive, having the time of your life
See that girl, watch that scene, digging the Dancing Soreen !"

7) The Power of Loaf - Frankie Goes To Hollywood

"The power of (malt) loaf
A force from above
Cleaning my soul
Flame on burn desire
Love with tongues of fire
Purge the soul
Malt loaf your goal !"

8) Killer Soreen - Queen

"She's a killer Soreen
Gunpowder and turpentine
Dynamite with a laser beam
Guaranteed to blow your mind (Anytime) !"

9) A Big Hunk Of Malt Loaf - Elvis Presley

"Don`t be a stingy little mama
You`re `bout to starve me half to death
Well you can spare a kiss or two and
Still have plenty left, no no no
Baby, I ain`t askin` much of you
Just a big-a big-a hunk o` malt loaf will do !"

10) Kanye West - Loaf Lockdown

"So keep your loaf locked down, your loaf locked down
Keepin' your loaf locked down, your loaf locked down !"

for more info : http://www.soreen.com/index.html

On a day like this...A blog by Ally @branded_online

When @SoreenHQ sent a request out inviting our fans to become 'Official' Soreen bloggers, we were amazed at the lengths that some people went to.

The task was simple - write us a Soreen inspired blog and if your entry makes it onto the Soreen website, you win an exclusive Soreen Goodie Box.

Congratulations to Ally @branded_online, who has officially been crowned as a die hard Soreen fanatic, for this great insight into a Day in the Life of Mr Soreen:

"It took me a half a dozen evenings, 190 photos, three blocks of Soreen, two cameras, two PCs and some odd looks from my partner (who quite gladly ate the Soreen after!) but here is my blog story for you...hope you enjoy it!"...Well Ally we certainly did enjoying reading this post!

If you'd like to feature on the Soreen blog and for your chance to win, please email feedback@soreen.com or get in touch with Kat via @SoreenHQ on Twitter (no experience necessary - only a lifelong love of Soreen!)

Day in the Life of Mr Soreen

Soreen Blog Photos

11am Paparazzi Attention

After leaving the photo shoot some Paparazzi were waiting outside after a tip off from the @SoreenHQ twitter gossip column, for a
sneak peak of the new look Mr Soreen after his Face lift this morning...but with some quick thinking of his bouncers, Orange and Blackcurrent, Mr Soreen was safe in his car after only one photo was snapped.

1pm Interview & Records

To help launch his new look, Mr Soreen sat down with Press for an in depth interview and get the word out about his Charity work for The Christie Charity after doing
the Guinness World Record breaking cycling event and discuss his new look face and body. He even had time to handout some of
the Record Breaking participants their certificates.

3pm Sibling Rivalry

Following from the Tweets, Facebook activity and Paparazzi this morning Mr Soreen's siblings became jealous. So they started to spread butter rumors and leak some incriminating photos online... the first was from his cousin Apple and Cinnamon
Soreen who 'Tweeted'; 'I can confirm I've seen him spread with Marmalade more than once'.

Soreen Blog Photos

Soreen Blog Photos

The next damaging leak was from his sister Banana Loaf. This was a kiss and tell story with a photo of Mr Soreen with his old 'flame' Pre-buttered Sliced Soreen in a nightclub only days before his 'Nip and Tuck' this morning.

Soreen Blog Photos

The final blow was from his big brother, Soreen Large Loaf. If the previous photos weren't enough, on Facebook a photo of Mr Soreen
in cahoots with Ms Peanut Butter, in the cupboard behind closed doors... Ms Go Bar Soreen, who Mr Soreen has been dating for several months,
declined to comment on this photo and that of him with Ms Buttered Soreen.

6pm Signing Merchandise

To claw back some good PR from the day, it was onto a fan signing in his local supermarket. Hundreds of fans lined up on the conveyor belt to get
their Soreen merchandise signed by the great Mr Soreen himself. New look water bottles and t-shirts were on sale before the event to make sure everyone
could admire his new look.

Steve Quinn and A Story About Soreen Survivors.

So when SoreenHq posted a Twitter comment inviting our followers to write a Soreen inspired story or blog post, the responses were immediate. We've already posted @Bev_Metallica's blog post here on the official Soreen blog and now it's the turn of @TheRealSteveQuinn who was inspired to get involved with the Soreen blog, by writing us a story...

If you'd like to get involved please email feedback@soreen.com and if your blog features on the site you'll be rewarded with a Soreen goodie box!

A story about Survivors.

What if you was the only person left on the planet, or at least thought you were and yet you did what Will Smith does on that film and record your own broadcast asking people to come to you?
Well what would you share?

Tales on how you managed to survive with your trusty delicious Soreen of course!Soreen is the GOLIATH of Malt Loafs/loaves.

It's delicious and in fact if I had to make up a word – which I can as I am the only survivor on this planet then I would go as far as saying it is absoluciouslynicety. It's even better than Coffee which I can't find anywhere. As the electricity is very intermittent the vending machines seem to only dispense cold coffee, don't get me wrong I do love coffee but I prefer it hot, ever had cold coffee – no thanks!!

So anyway one day I am sat staring out across the Yorkshire moors which is the only place that does not seem to have changed since the war and it is the only place I can sit and wonder “what if” without distractions of broken buildings and the fires that rage through buildings still. I noticed this building that was just far enough to see but would seem like forever to get there, it was like seeing chocolate from a toddlers eyes – it's there but you just can't reach it.

So I set off walking across the moors, minding all the stuff cows have left behind, that stuff stinks! And going through various rivers/streams too, so I arrive at this house which seems to have its own power source. I approached the gate and prized it open with a screwdriver that just happened to be there when I looked randomly around, I thought it only happened in films I thought to myself. Luckily for me that was the only illegal thing I had ever done. On that day.
When out of no where I had a voice scream out....
STOP!Don't turn around just shout out your name!
So I replied STEVE – WHO ARE YOU?
WHAT DO YOU WANT? the voice replied?
JUST SOME BUTTER I said back
OH? AND WHY IS THAT?? said the voice all confused, as I guess you would be really.
FOR MY SOREEN OBVIOUSLY?
SOREEN?!?, the voice said as it got closer, well why didn’t you say so we love Soreen here.

The person eventually came into view out of the darkness in front of me by the side of some steps and I just laughed, why I laughed is because this person was dressed in a huge costume of Soreen. Like the kinda costume you see PR folks wear in supermarkets and shopping centres throughout the UK.

The voice introduced himself as Eric and he said inside the house of Soreen I would meet other Soreen lovers who he named as:Rita - the shy, she doesn’t say much but man she wolves that Soreen down like an animal. Which apparently is the correct way to eat it.Oswald - the conspiracy theorist – he believes that the moon is made of Cheese and is dedicated to proving it.Nana Sticky Fingers - she is in charge of cutting up the Soreen twice per day.Edna – She is the second 'NAN' figure to all and the Mum to Eric.

Each of them, except Eric had a tee-shirt on with the 1st letter of their name on. I asked Eric to take off that costume as I really couldn't stop laughing at him and low and behold he had an E on his tee.

The house was lovely and warm with empty Soreen packets on the wall – I really was amongst fellow fans I thought. So I explained where I came from in a kind of meeting that you would see on films with people who are addicted to things. I started with I am Steve and I am so many years old etc and then it clicked.

I removed my jacket and turned to Oswald and asked – what if we were all meant to meet?He asked, hmm why do you think that?

I said look at our teeshirts, what does it spell?Eon ResEon Res I asked, what the eck is Eon Res?I dont know Oswald replied, you said spell it and I did.

After looking at each other for a few seconds I said look again.....
SOREEN we all shouted at Oswald.

Oh yeah – he said, but I dont understand your point.

So I asked, do you not think its weird that someone with the letter S turns up at your “house” of which you have decorated with Empty Soreen wrappers which then meets people with these letters in their name O-R-E-E-N?

I guess so...he replied.

It is strange though isn't it said Nana Sticky Fingers who was cutting up the Soreen at the time, she said as I was the first letter I should have the first piece from the plate so I picked the biggest! :)

As I was just about to take a bite everyone screamed STOP!!! we haven't said the prayer yet?I'm not really religious I said so if you don't mind I'll just devour this while you all salivate....NO! Exclaimed NANA you will join in.

So here is how the prayer went:Dear Soreen Makers of Freepost NWW 2554A, Manchester M41 3SR:Thank you for this loaf. Bless us all and keep us from Mould. Guide and direct us, through all our days. Amen!

Can I eat it now I asked looking straight at Nana.Yes dear she replied which reminded me of a Robin Williams film I once saw.

That was 10 years ago.

Where are we now and what are we doing?

Well thats for another story.....

By Steve Quinn of GhostStorm, Gaming News.

Twitter followers get blogging for SoreenHQ

After SoreenHQ recently invited Soreen fans to get involved with the Soreen blog, we were inundated with requests to feature on the site.

The first lucky winner of some Soreen goodies was bev_metallica, who got in touch to tell us about her memories of the Squidgy stuff.

If you'd like to feature on the Soreen blog and win some exclusive Soreen prizes, please email feedback@soreen.com or get in touch via Twitter http://twitter.com/SoreenHQ or SoreenHQ on Facebook .

I’m bev_metallica on Twitter.

So blogs weren’t around when I was a little girl in the mid ‘70’s or I would likely have complained about this years ago. I was always bemused and disappointed when both my mum and grandma treated Soreen malt loaf as though it were the greatest treasure on earth. They guarded it with their lives. One delicious slab of fruity goodness would last the whole family a week – one paper-thin slice was all you were allowed. I argued my case as eloquently as a five year old could – kicking, screaming, sulking, but to no avail; one slice and that was it.

As I got older, I began to rationalise my argument more clearly. One single slice dried up in the school lunchbox – two slices would sandwich them together neatly. The parental answer to this solution was to wrap the slice in clingfilm, eliciting the argument that the butter came off on the clingfilm. The reply from the Keeper of the Soreen Goodness was that it was easy enough to scrape it back off again and, snookered, I had to admit there was a point to that.

I always swore that when I was an adult, I would buy and eat a whole malt loaf to myself, and, when I was 17, I was trusted to stay in the house alone whilst the Guardians of the deliciousness went on holiday. I decided that my Saturday morning breakfast would consist of nothing but an entire slab of the delicious Soreen goodness. I would cut thick slices – slices that you could really get your teeth into – lather them with butter and savour the entire experience. I would make up for all the times I had been so cruelly deprived as a child. Of course, I could not accomplish my task, but I had a fruitful and delicious time trying!

What was it about the 1970’s Soreen malt loaf that made parents keep it to themselves? I thought it was just me, but my husband reports much the same experience with his elders and betters. We have spent many a happy hour sitting and enjoying our favourite treat, musing over the inhumane and cruel treatment dished out to us and many an unhappy hour arguing over whether there was an advert for our favourite snack featuring the name Doreen. Now, with the introduction of the new banana loaf, we have many happy hours ahead trying to decide which is best!

Congratulations to all the Soreen World Record prize winners!


Following on from Soreen smashing the world record for the most electricity generated by pedalling on bicycles for 24 hours, we’ve got the lucky prize winners confirmed!

Firstly, the four guys who cycled for the full 24hours have all won a £500 Evans Cycles voucher. Big congratulations to Carl Cleghorn, Stuart Kinsey, Darren Riley & David Clark for your mammoth effort at Manchester Velodrome!

Next, the team winners. This has been awarded to the North Cheshire Clarion for generating the most energy by one team over the 24 hours. NCC had 17 riders turn up to do multiple sessions on both Friday & Saturday. For all the squidgy energy they used, we’re rewarding them with Soreen sponsorship for the year, including Soreen cycling jerseys, free Soreen product & a session at the Velodrome!

And finally, the lucky winner of the £3,000 holiday is Sarah Smith of Manchester! Sarah was chosen from over 550 cyclists who took part in the event & now has the envious decision of where to go away!

Thanks again to everyone for helping us to break the world record & raise over £10,000 for the Christie Charity!

The Guinness World Record…We Absolutely Smashed It!!

We did it!! After 24 gruelling hours on watt bikes, we have gone and broken a Guinness World Record and raised over £10,000 for The Christie. The event was a fantastic success, with hundreds of people coming along to support us (well we hope it was to support us and not just to eat loads of free Soreen!) and we really are buzzing in the office now that we can say we have broken a world record.

Everyone that took part has done their bit not only for the record but also for The Christie, who were overwhelmed by the support for the event. They had a presence at the event all weekend and one of the representatives even came back on Saturday just to jump on one of our bikes and do her bit for the Soreen Totaliser (pictured far right)!

We had former Olympic athlete Iwan Thomas (pictured middle, left) along for a few hours at the start of the event. He absolutely loved the event, jumping on a bike for an hour and even singing to Gemma Caswell, who was celebrating her birthday by getting all sweaty raising money for The Christie (thanks for putting the birthday plans on hold for us by the way Gemma!).

We managed to generate enough energy to break the record several times over and, with the amount of electricity we generated, we could have powered the entire Empire State Building (only for one minute but it’s a BIG building!).

We must say a massive thank you to everyone involved, you guys were great! The guys doing 24 hours were fantastic (Carl pictured left) and we even had one cyclist who turned up to do half and hour then decided to push himself and so another 20 hours!! Unbelievable commitment! We had some very young people cycling away which was great to see and the mini-watt bikes that we had for the kids unable to take part in the main record were always being used. It was great to see everyone getting into the spirit of the event and really enjoying themselves. The venue staff were fantastic so thanks to all at The Velodrome and who knows… maybe Soreen could become record breakers again; just need a new record to smash. Any ideas?!...

Pictures from the event can be found at our official Facebook Page (http://www.facebook.com/?ref=home#!/soreenhq). If you have any pictures that you want to share from the event, e-mail them to soreenhq@googlemail.com and we will get them put up on our page!