Soreen Malt Loaf

2012-01-20T11:56:00.003Z

Deliciously Little Loaves

Lunchbox loaves are the new addition to the Soreen family, great for those families who are constantly on the go. These are the first little loaves which Soreen have produced, available in both malt and banana flavour. Kids love the banana pieces and puree in the banana loaves, perfect for those little ones who don't like dried fruit.

The loaves are lunchbox approved, and meet the Government's food based nutritional standards and packed full of squidgy goodness with each bar being less than 100 calories and less than 0.3g saturated fat. These little loaves are perfect as a healthy snack alternative for lunchboxes of all ages, or great to just snack and go, no need to slice.

Each pack contains 5 individually wrapped bite size treats and are available to buy in both Sainsbury's and ASDA.

The Ultra Marathon - Powered By Soreen

2012-01-12T10:21:00.010Z

Dan Heathcote got in touch with Soreen a few weeks back to tell us about his marathons so we decided to send him out some goodies. Dan then wrote this blog....

I have my place in the Ladybower 50 Mile Ultra Marathon. I maybe a little mad to consider running 50 miles in one go but I suppose if anyone can do it I can. Its going to take some serious training to get to the stage where running 6 or 7 hours straight is normal. Nutrition is the key, as well as mental strength. I already have base fitness and halfway there with the mental strength. My choice of fuel as always is Maltloaf by Soreen. I wrote to these guys to see if they had anything in the office they could send my way and was surprised when a big box turned up with a running vest, all the flavours of Maltloaf (including my favourite banana one) a t shirt and some pens. A great help and got me fuelled up for my training run of 13 miles yesterday a piece beforehand and one during. Fantastic!
So over the next few months I’ll be keeping the blog up to date with my progress and next month will announce my chosen charity who i shall run for.

Keep on running

To see more from Dan please check out his blog here: http://peakrunning.org/2012/01/09/the-ultra-marathon-powered-by-soreen/

Lakeland 100 by Carl Cleghorn

2011-10-11T13:40:00.001+01:00

This is a brief and by no means detailed write up of my undertaking of the UTLD 100. hope you enjoy :)

Sitting in car on the way up to Coniston on Friday morning, just passing the Sign on the M6 advertising the next exit for Kendal and the south Lakes, it hit me... This was real. In a matter of hours I was going to face 105 miles of the Lake District's Finest. There was a sickening inevitability of it, I know, or at least thought I knew what I would face over the next 2 days of running... Pain, sickness, tiredness and blisters. Nothing I could do would stop it, each second that ticked by was one closer to the unknown. It felt like I had been summoned up for a fight with a monster that I could not beat, a fight that would last for nearly 2 days, A fight where there was nowhere to hide. The Lakeland 100 (Or UTLD) is actually 105 miles of footpaths and bridleways, although not crossing any summits, it winds and contours it's way over many high passes and comprises a circular loop around the whole of the Lakeland fells.
After registering and having my ID checked (As if anybody was going to take my place!) having my kit checked, weight recorded and displayed for all to see on a bright yellow band around my wrist I went for a sit down to conserve energy for a few hours and chat to my fellow competitors, Sally Howarth who was also doing the 100 and Katie Recce, Rosie Fearon and Heather Garland who were taking on the 50 miler. At 4pm the pre-race Briefing took place with a few words from Marc Laithwaite the tireless race organiser and his team about course changes from last year, some encouraging words and a round of applause. Then Fell running Legend Joss Naylor took to the stage, although a little hard to hear, he was filled with genuine passion for the fells and for this race, a dislike to 'all these modern fancy gels' and advising us to 'get sum proper food darn yer lad', we silently listening in awe. Afterward I wondered over to Joss and after a few photographs and book signings with fellow competitors I struck up conversation and discussed the weather on the fells, and the best lines to take on the Anniversary Waltz fell race I had seen Joss at earlier in the year (he wasn't competing but was shouting encouragement as we plummeted down from Cat-Bells) oh, and of course kindly asked him to sign my road book and have a photo taken with me. After this it was a quick last check to make sure I had everything, splash of sun-cream and headed for the starters enclosure.
The off! I set off at an easy pace, I know it takes me a few miles to get settled, and with a whacking great 2,000ft climb starting in the first mile this fight was getting dirty from start, it was hot and the sweat was pouring out. Over the top, stopping for a few pictures, I wasn't racing anyone but myself so thought I'd take the opportunity to look up and enjoy the views followed by a nice long descent and into the first checkpoint. My intention was not to stop too long at the checkpoints, but after a few minutes I left. This was the order of the race checkpoint wise anyway, I would spend a few minutes in each, enjoying some hot soup, a few jelly babies, a slice or two of Soreen Malt Loaf (Very good for keeping the Carbohydrate levels up!) and a few beers.... Well I pretended I was drinking beer... 
Having reccied the course all the way to Braithwaite and into Keswick I didn't need the map or road book for the first 45 miles or so, and got into Wasdale head as the dark came in. Black Sail pass was as hard as I remembered it but more beautiful, looking back down a pitch dark valley and seeing a long string of head torches wind into the far distance was amazing, although doing Coniston to Buttermere way back in March on my own, it was snow and ice the last time I came up here, and the descent was just as dangerous! Passing Keswick the sun started to rise, and the climb up and onto the Cumbria way round Blencathra was refreshing, my first night done and with only 3 yawns!
Getting into Dockray was where the feet started to hurt. I knew they were bad, but having completed the Marathon Des Sables earlier this year with minimal bother from my feet I assumed they would be fine... At Dalemain I had planned to change my socks, out of my compression X-socks to discover a hole rubbed into them from a bleeding right heel, quick dress with gauze and tape and into the free pair of wool ones offered free at the Blencathra checkpoint, I choose these over the 2nd pair of long compression's as they look like they might be more comfortable. I also collected some food and walking poles left in my drop bag too. The rest of the course to Mardale Head was a real struggle. Mentally I was fine, just the pain from my feet which had wrinkled and blistered after getting soaked in the boggy ground 50 miles previous and a few rubbing sores had opened up. The poles were amazing allowing me to take a lot of pressure off my feet and into my arms and shoulders. As i soldiered on looking a real sorry state many 50 runners were passing me, it was really encouraging getting shouts from the 50 milers racing past, and is what kept my going those final few miles. Having seen Sally at Howtown who I thought was at least an hour and half ahead of me was confusing, until I found out she had climbed most of Wether Hill before turning round to retire, really brought it home how much this fight was taking out of me and it was quite emotional seeing her there.. I was determined to carry on and attacked the climb with poles digging and passing a few slow 50 guys up Wether Hill and feel strong. What beat me was the terrain along Haweswater, every foot fall was like stepping on knifes and not being able to get into any constant pace was really hard.
My 'plan' was to stop at Mardale and review the map, see if I could make it to Kentmere which would be much easier logistically for me to pull out, at the pace I was going it was doubtful I would make the cut-off time, and the 30 miles still ahead felt very far indeed! What actually happened at the checkpoint was madness! I said to the guy as soon as I got there, 'I'm out, finished....’ and dibbed the 2nd dibber... 5 minutes later I realised what I had done. DOH! Fortunately I got a lift back to Coniston, Thank you to the guy who mate came to pick him up, Sorry I cannot remember your name.
I didn't feel too bad about not getting to the finish, I was a winner in my own race (The Lakeland 75!) and now all the pain has disappeared I feel a wimp for stopping, when I consider what others have gone through in the Lakeland, and friends I know who ran the Marathon Des Sable this year, who's feet made mine look fresh and clean at the end of both events I am completed gutted, my saving grace is that I can learn and make another attempt next year, and the fact I was not alone, this race has a 50-60% drop out rate, and now I know why! I still had some trouble with getting food into me, and know I need to work on that, otherwise I felt good. Definitely some learning I will apply to my training for next year’s event. And reading the stories of everybody else's journey round the 100 and the 50 brings home the reality that this really is as tough as it gets in the UK and full marks to everyone who finished the 100, my hat goes off to you, and I WILL have that medal next year!

Carl.

Another Happy Customer!

2011-09-20T14:05:00.001+01:00

We couldn't help but notice that we've had a lot of requests recently for the exclusive Soreen Cycling Jerseys and Running Vests from Foska and when one of our loyal fans got in touch to say how much he loved Soreen, we couldn't help but think he would love to try these out for size. The latest random act of kindness goes to Josh Blatchford for his blog and fond following of all things Squidgy!

"This week I was lucky enough to receive a lovely big yellow box from my favourite company: Soreen. I immediately knew what this meant – my eagerly anticipated running vest and cycling jersey had arrived :)
What I had not anticipated, however, was the sheer generosity of Soreen. Not only had they sent me the tops, but also included an overabundance of Malt Loaf and Soreen goodies. All in all, I also received Malt Loaf Original, Snack Size and Sliced; Banana Loaf; Fruity Five Sliced; Go Cereal Bars; an emergency charging kit; a pen; and finally a key ring!
I now truly intend to be a Soreen customer until the day I die and will do everything in my power to spread the goodness that is Malt Loaf to the world. A truly noble cause I am sure you will all agree.
The running vest and cycling jersey, at the moment are not yet for sale (I cannot wait for the sticky shop to open either!). But rest assured, they will both be well worth the wait.
I have now tested them both and can guarantee that you will be the most stylish athlete when wearing them, get a placebo malt loaf energy boost and will even want to wear them when you are not cycling or running.
Seriously now, these are really high-quality apparel. They are both made from technical material and are produced by Foska, who have a great reputation among runners and cyclists. In fact, they are more breathable and better at wicking away moisture than my other gear.The jersey, as you would expect, has pockets on the back. And, yes, they are great for carrying Malt Loaf for an energy boost :)

I am really thrilled by my freebies and urge you to contact Soreen directly with a blog post and grab a vest or jersey before the store opens! You may also want to check out my own blog: http://www.manifestedmarketing.com/
Thanks again Soreen!

Josh

P.S. I have just started working in an ice cream shop and got thinking… one day can we ever expect to see a Malt Loaf ice cream?"

On yer Bike!

2011-09-20T13:30:00.016+01:00

Although a summer of cycling seems almost a distant memory now, SoreenHQ wanted to share some of the events that we've been out and about at this year...Team Soreen were out in force at the Manchester to Blackpool bike ride. Almost 10k riders received a Soreen goodie bag at the finish line and the Soreen malt loaves proved to be the perfect fuel after a 62 mile ride!

Cycling for various charities, Team Soreen got on our bikes for the Manchester to Liverpool and Manchester to Chester bike rides and helped lots of other riders and local teams across the country!

For the third consecutive year, Soreen were out and about at this year's Tour of Britain and Tour Ride Series, did you spot us on the TV?

If you saw us out and about get in touch with your photos and you could win a Soreen goodie bag and an exclusive cycling jersey.

A Great Day Out at the Great North Run!

2011-09-20T13:02:00.011+01:00

Following this weekend's Great North Run, SoreenHQ were proud to sponsor a number of runners in this year's event, including runners from Leukaemia CARE and The Christie Manchester.

The lastest pictures sent in by Lauren, show just some of the runners that took to the streets of Newcastle upon Tyne and South Shields for Leukaemia CARE, in the world's most popular half marathon road running event.

Congratulations if you took part - we'll see you there next year when some more of our teams get ready to pound the pavements!

Soreen in the Sahara

2011-09-20T12:17:00.007+01:00

It's almost a year ago since Soreen completed a Guinness World Record and how could we forget the guys that cycled for the whole 24 hours? Carl Cleghorn being one of them!

Not one to take endurance racing lightly, Carl Cleghorn's next challenge was to complete the 6 day / 151 mile (243km) endurance race, The Marathon Des Sables across the Sahara Desert in Morocco. Not only did SoreenHQ sponsor Carl for this epic race, Carl also packed his trusty malt loaf in his rucksack to the envy of many other racers!
After completing the race Carl got in touch to tell us that he'd recovered and that the race went very well finishing 331/850 in very hard conditions, here's just some of his story...

"A Sale Harrier member, I'm 34 years old, and I'm taking on the world's toughest footrace - 151 miles through the Sahara - the equivalent of five and a half regular marathons in blistering North African heat!I'm doing it to support Sale Rotary Club which does outstanding work for the local community, its small charities and its people. This is an insane running challenge and I'll be putting myself through hell on earth - but I may as well do some good at the same time and help my local community. And I can't think of a better partner than Rotary. I signed up for this year's Marathon des Sables race three years ago, and I'll give all the sponsorship proceeds to Sale Rotary Club's benevolent fund. I'll help decide how it's divided between local causes.

As a formally recognised 'ultra distance runner', I've only been running since 2007 when I did the Great Manchester Run and found I was gasping for air after 200 metres. But I now have four marathons, two half marathons, and a collection of fell runs to my credit, as well as a 40 mile race around the Peak District.

The Saharan 'Marathon des Sables' - which begins on 31st March this year - will be my biggest challenge yet. I'm currently training by running up to 100 miles a week, cycling, swimming and spending hours in the gym to prepare myself for the six day route. I'll cover up to 50 miles a day carrying my own rucksack of food, clothing, sleeping bag and medical supplies for the week.

There'll be no local Tesco to call at if I get hungry or miscalculate my energy needs! I'll be running across huge Sahara sand dunes and over rocky uneven ground in temperatures of up to 120 degrees Fahrenheit - that's nearly 50 degrees Celsius!

Physical fitness will be important but mental stamina will also decide whether I complete the distance.This race has been my dream for three years now…but I need sponsorship and donations to make it work, which is where SoreenHQ came in.

As well as some Soreen malt loaves and Soreen Go bars, I took the Soreen cycling top with me, which proved to be useful on the windy Sandstorm stage. As we were left to 'fend' for ourselves and my Camera broke the first day in the desert I didn't get many pictures, but I did get a lot of people asking me if I was sponsored by Soreen and I was genuinely surprised how many people said they brought some on the race with them! I took some Soreen products and a guy in my Tent had 2 whole Loaves in his rucksack, needless to say he wouldn't share it out! :-) and where he found the room for them is beyond me, I could barely fit the roadbook into mine, although I did have a light pack.

Since coming home, you must have seen profits increase as I've been adding your new Soreen Large Loaf to my basket every time I go weekly shopping now, and many friends now say they eat it after discovering it's energy benefits."

To follow Carl's progress, you can read his daily race diary http://mds-carl.blogspot.com/, not for the faint hearted...here's a snipped from day 3 of race:

"Wow, I feel like I've been hit by a truck! I'm slowing down a little, but the weather is just brutal! It hadn't been too hot until today but very windy and sandblasted. The heat has come back with a vengeance now though. Big day tomorrow, the 82km stage. I feel sick all the time and can't stomach the food. I plan to do whole stage in one helping. It'll be something like 20hrs! I'm getting all of your e-mails, so thanks, they really help when I hit a low point. This is the toughest ever MDS, 17 people are out already. There will be more tomorrow..."

The Kids Are Alright..with Soreen Banana Loaf!

2011-09-20T11:56:00.005+01:00

Since launching our New Soreen Banana Loaf - a deliciously squidgy fruit loaf, bursting with yummy bananas! We've had lots of great feedback, with kids and families in particular loving the Squidgy goodness.

Low in saturated fat and great for all the family, Soreen Banana Loaf is the first Soreen loaf without sultanas or raisins and kids just love it!

Keep your eyes peeled for Soreen Banana Loaf in all major retailers and let us know what you think!

Eat on its own or spread with your favourite topping. Low in saturated fat, Soreen’s banana loaf is the perfect snack anytime of day.

Time for a Treat!

2011-09-20T11:41:00.011+01:00

When Reading Maternity Department recently got in touch with SoreenHQ, it seemed only right that the team deserved a little treat and that's just what they got - lots of Soreen goodies on us!

Thanks to Rebecca and the team for the pictures, glad to see that the products were well received!

Keep up the good work!

Fill up your lunchbox without filling up your waist!

2011-09-20T10:51:00.006+01:00

Today's guest blog is from the lovely people at BeSeenWith, who just can't get enough of Soreen's squidyness.

For a great tasting snack, why not add a delicious Soreen malt or fruit loaf to your lunchbox or picnic hampers? With lots of mouth watering variations to choose from, all packed with deliciously squidgy energy, the whole family will love Soreen as a healthier treat!

Soreen’s fruitiest loaf, Fruity Five, is packed with five types of fruit - raisins, sultanas, cherries, orange and lemon rind - while still keeping the unique sticky and chewy texture, and contains just 1.5 per cent saturated fat. With its malty taste and full to the brim with raisins, the Original Malt Loaf is loved by adults and children alike, and contains less than three per cent fat, meaning it’s a great low fat picnic must-have.The new Banana loaf is a lighter tasting alternative to the Original Malt Loaf, making it perfect for summer days. Jam packed with yummy banana goodness, it contains less than 1.5 per cent saturated fat.

When I read the ingredients I thought I was not going to like the banana flavour, but it was actually delicious and makes an unusual alternative to the normal berries.For a handy picnic treat, try the snack packs, which each contain two pre-buttered slices and are available in two tasty flavours: Fruity Five and Original Malt Loaf. Both snack packs are high in energy to keep those in the summer sun full of energy all day long!Look out for the Soreen range, available in Sainsbury’s, Asda, Tesco, Morrisons, Co-op and Waitrose nationwide, RSP £1.29 for a large loaf. The snack packs retail from RSP 70p!Also read more about the range on Soreen's official website: http://www.soreen.com/We tried it and we loved it! So get yours today and fill up your picnic baskets without filling up your waist!!All our readers know we love social media and we are delighted to find Soreen on twitter! We have followed them and hope you will too! @soreenhq

To find out more about be seen with follow the blog at http://www.beseenwith.com/ and don’t forget to sign up to their news letter for the latest reviews and competitions. If you like to tweet say hi on Twitter - @beseenwith.

Another Satisfied Customer!

2011-07-20T09:54:00.007+01:00

Our lastest Soreen blog post comes from a dedicated Soreen fanatic, Joshua Blatchford who kindly wrote this blog after contacting the SoreenHQ team with a query. Thanks to Joshua's twitter updates we could have never imagined how our response could have been received.
If you'd like to feature on the Official Soreen blog, please get in touch via @SoreenHQ on Twitter ot via feedback@soreen.com.

"Soreen is the bakery that is responsible for producing 'Malt Loaf', a quirky snack that is akin to fruit-bread. I am not expecting many of my readers to be overly aware of Soreen's malt loaf, however, there is a very good reason why I am compelled to blog about the company today: customer relationship marketing (CRM). CRM is essentiantially marketing activities that create emotional attatchment between the customer and the firm. This, in turn, creates customer loyalty and therefore enhances brand equity. Hence, the key aim of CRM is to generate sales from existing customers, instead of by finding more customers.

A few weeks ago I noticed on Soreen's website that an online store was due to open, dubbed the 'Sticky shop'. I was delighted to see that one of their future products was to be running tops; I rang up customer service and asked if they had any idea of when the shop would open as I was desperate to place an order. Although this is not what has induced me to write about Soreen, selling merchandise is a great way to build brand equity by allowing consumers to visually express their love for malt loaf - can you think of a more effective method of word-of-mouth advertising? Unfortunately, they were unable to tell me when the store would be open and took down my contact details. I thought nothing much of the phone call.

But, yesterday I arrived home from university to a rather nice surprise: a package from Soreen. Inside: a cotton t-shirt, two free pens and a key ring. Most significantly, however, was a hand-written letter from the company; they apologised to me that they had no running shirts delivered yet, the store was not open and thanked me for enthusiasm for malt loaf. It doesn't matter that the t-shirt does not fit, that I do not need yet another key ring nor do I the pens; still, this is the best CRM I have experienced. It is the emotional bond that is created from the hand-written letter that makes this effective CRM. As Marks and Spencers know, CRM is highly beneficial for a company and its brand; my obsession for the product is now matched by admiration for the company behind the product.

Albeit it is this special treatment that I received that is effective CRM, the reason behind the company success is based around a top-notch product and consistency. I just love how the company constantly stresses keywords: sticky, healthy and fruity. According to David Taylor, this goes to show that effective branding begins with a good product, which is then augmented by emotional extras such as CRM. Moreover, they have not messed around with the original recipe - god-forbid - that brought them success.
What personal experiences have you had with companies - big or small, known or unknown, English or foreign - where you felt that you were treated exceptionally well? Or have you ever been put-off by a bad experience to never purchase from a firm again? Please let me know in the comments.

P.S. If you haven't already, I urge you to try malt loaf for yourself!"

Twitter recruits another Soreen enthusiast in @electricbetty

2011-07-19T17:07:00.007+01:00

For many years, I was under the severe misapprehension that the British 'malt loaf' was the same as the American family Sunday dinner favourite, the meat loaf. The idea that anyone would serve up the fruity, sweet current loaf with potatoes and gravy was, to my juvenile brain, in a whole other league of disgusting. Growing up in the nineties, I was among the last of my generation to fully enjoy the joys of Live 'n' Kicking and spending an entire afternoon running around a field in jelly sandals playing 'Capture the Flag' with the other kids on my estate. My Grandmother would pack me off to Primary school with a block of Soreen for my mid-morning snack, and what with all the painting, learning to write, cake baking and other brain- stimulating activities, it was a welcome indulgence by 11am.

During my adolescence, I wasn't particularly image-conscious, as I was brought up in an era years before 'Britain's Next Top Model' and size zero. Since moving to London at the age of nineteen, I started being a bit more watchful of my weight (especially given that 99% of my calorie intake was now coming from the stuff that comes out of a wine bottle). One lunchtime, on a visit to my local superstore, there it was - two slices of Soreen loaf WITH BUTTER ALREADY ON IT. Quite possibly the best invention since sliced... actually, the bread metaphor doesn't work here, as in a sense it is a form of sliced bread. Whatever you choose to call it, there is no denying the satisfaction in a mid- afternoon cup of tea at your office with a handy packet of lovely, lovely Soreen sat next to your 'I Heart Me' mug. Plus, the added bonus of it being 90% fat free is a happy notion when considering your waistline.

Here I am, two decades later, sinking my teeth into a slice of that familiar, fragrant loaf, and with it bringing back all those memories of making glittery pasta collages and Kipper, Bif and Chip. It is true that certain foods are evocative of particular feelings and memories, much as a song or piece of music has the power to transport a person right back to a past event, such is the power of the human sensory system. With ever-changing markets and tastes, it is commendable that the marketing gods at Soreen are bringing out new varieties of my favourite tea time loaf, and I'm sure that in another thirty or so years I will be dishing it out to my own Grandchildren as they toddle off for their first day at school.

My 4-step plan to the perfect Soreen snack:

1) Open foil
2) Take out slices
3) Pull apart
4) EAT!

I Want To Be An Official Soreen Blogger !

2011-02-24T10:05:00.008Z

Congratulations to @cherylp59 another well deserved winner of the Soreen blog competition on Twitter. I'm sure the Soreen malt loaf machine (or ice cream van to you and me) will be blasting out some of these tunes over the Summer months!

For your chance to win a box of Soreen goodies, just like @cherylp59, get in touch with Kat at SoreenHQ on Twitter or email us at feedback@soreen.com and keep up the Soreen blogging for your chance to win!

"When I saw a call out go by on Twitter for Soreen fans to blog about them, I decided to get involved. Hmmm what would I blog about ? Well, normally I would sit down and do a taste-testing session with the girls (and even 19-month-old Pierre, if he's awake) and write a big review about all the yummy products ... But - shock horror - I haven't got a single Soreen product in the house at the moment so that will have to wait until I receive some lovely goodies to test. (What's this ? An attempt to bribe the judges to send me a goody box to review?! Yes, unashamedly !)

So, instead, I thought I'd go for a Top Ten of Soreen Hits. This is sure to have you humming along for the rest of the day ! Are you ready for this ?!

1) Soreen - Dolly Parton

"Soreen, Soreen, Soreen, Soreeeeeen,
I'm begging of you please don't take my man
Soreen, Soreen, Soreen, Soreeeeeen,
Please don't take him just because you can !"

2) Black Eyed Peas - Where Is The Loaf ?

"Father, Father, Father help us
Send us some guidance from above
'Cause people got me, got me questioning
Where is the loaf (of malt bread)?!"

3) Soreen Seems To Be The Hardest Word - Elton John

"What have I got to do to make you love me ?
What have I got to do to be heard ?
What do I have to do when lightning strikes me ?
What have I got to do ?
When Soreen seems to be the hardest word !"

4) Living La Vida Malt Loafa - Ricky Martin

"Upside, inside out, she's livin la vida malt loafa
She'll push and pull you down, livin la vida malt loafa
Her lips are devil red and her skin's the color mocha
She will wear you out livin la vida malt loafa, Come On!"

5) The Soreen, Soreen Grass Of Home - Tom Jones

"Yes, they'll all come to meet me, arms reaching, smiling sweetly.
It's good to touch the Soreen, Soreen grass of home !"

6) Dancing Soreen - Abba

"You can dance, you can jive, having the time of your life
See that girl, watch that scene, digging the Dancing Soreen !"

7) The Power of Loaf - Frankie Goes To Hollywood

"The power of (malt) loaf
A force from above
Cleaning my soul
Flame on burn desire
Love with tongues of fire
Purge the soul
Malt loaf your goal !"

8) Killer Soreen - Queen

"She's a killer Soreen
Gunpowder and turpentine
Dynamite with a laser beam
Guaranteed to blow your mind (Anytime) !"

9) A Big Hunk Of Malt Loaf - Elvis Presley

"Don`t be a stingy little mama
You`re `bout to starve me half to death
Well you can spare a kiss or two and
Still have plenty left, no no no
Baby, I ain`t askin` much of you
Just a big-a big-a hunk o` malt loaf will do !"

10) Kanye West - Loaf Lockdown

"So keep your loaf locked down, your loaf locked down
Keepin' your loaf locked down, your loaf locked down !"

for more info : http://www.soreen.com/index.html

On a day like this...A blog by Ally @branded_online

2010-12-20T15:10:00.018Z

When @SoreenHQ sent a request out inviting our fans to become 'Official' Soreen bloggers, we were amazed at the lengths that some people went to.

The task was simple - write us a Soreen inspired blog and if your entry makes it onto the Soreen website, you win an exclusive Soreen Goodie Box.

Congratulations to Ally @branded_online, who has officially been crowned as a die hard Soreen fanatic, for this great insight into a Day in the Life of Mr Soreen:

"It took me a half a dozen evenings, 190 photos, three blocks of Soreen, two cameras, two PCs and some odd looks from my partner (who quite gladly ate the Soreen after!) but here is my blog story for you...hope you enjoy it!"...Well Ally we certainly did enjoying reading this post!

If you'd like to feature on the Soreen blog and for your chance to win, please email feedback@soreen.com or get in touch with Kat via @SoreenHQ on Twitter (no experience necessary - only a lifelong love of Soreen!)

Day in the Life of Mr Soreen

Soreen Blog Photos

11am Paparazzi Attention

After leaving the photo shoot some Paparazzi were waiting outside after a tip off from the @SoreenHQ twitter gossip column, for a
sneak peak of the new look Mr Soreen after his Face lift this morning...but with some quick thinking of his bouncers, Orange and Blackcurrent, Mr Soreen was safe in his car after only one photo was snapped.

1pm Interview & Records

To help launch his new look, Mr Soreen sat down with Press for an in depth interview and get the word out about his Charity work for The Christie Charity after doing
the Guinness World Record breaking cycling event and discuss his new look face and body. He even had time to handout some of
the Record Breaking participants their certificates.

3pm Sibling Rivalry

Following from the Tweets, Facebook activity and Paparazzi this morning Mr Soreen's siblings became jealous. So they started to spread butter rumors and leak some incriminating photos online... the first was from his cousin Apple and Cinnamon
Soreen who 'Tweeted'; 'I can confirm I've seen him spread with Marmalade more than once'.

Soreen Blog Photos

Soreen Blog Photos

The next damaging leak was from his sister Banana Loaf. This was a kiss and tell story with a photo of Mr Soreen with his old 'flame' Pre-buttered Sliced Soreen in a nightclub only days before his 'Nip and Tuck' this morning.

Soreen Blog Photos

The final blow was from his big brother, Soreen Large Loaf. If the previous photos weren't enough, on Facebook a photo of Mr Soreen
in cahoots with Ms Peanut Butter, in the cupboard behind closed doors... Ms Go Bar Soreen, who Mr Soreen has been dating for several months,
declined to comment on this photo and that of him with Ms Buttered Soreen.

6pm Signing Merchandise

To claw back some good PR from the day, it was onto a fan signing in his local supermarket. Hundreds of fans lined up on the conveyor belt to get
their Soreen merchandise signed by the great Mr Soreen himself. New look water bottles and t-shirts were on sale before the event to make sure everyone
could admire his new look.

Steve Quinn and A Story About Soreen Survivors.

2010-11-26T09:48:00.004Z

So when SoreenHq posted a Twitter comment inviting our followers to write a Soreen inspired story or blog post, the responses were immediate. We've already posted @Bev_Metallica's blog post here on the official Soreen blog and now it's the turn of @TheRealSteveQuinn who was inspired to get involved with the Soreen blog, by writing us a story...

If you'd like to get involved please email feedback@soreen.com and if your blog features on the site you'll be rewarded with a Soreen goodie box!

A story about Survivors.

What if you was the only person left on the planet, or at least thought you were and yet you did what Will Smith does on that film and record your own broadcast asking people to come to you?
Well what would you share?

Tales on how you managed to survive with your trusty delicious Soreen of course!Soreen is the GOLIATH of Malt Loafs/loaves.

It's delicious and in fact if I had to make up a word – which I can as I am the only survivor on this planet then I would go as far as saying it is absoluciouslynicety. It's even better than Coffee which I can't find anywhere. As the electricity is very intermittent the vending machines seem to only dispense cold coffee, don't get me wrong I do love coffee but I prefer it hot, ever had cold coffee – no thanks!!

So anyway one day I am sat staring out across the Yorkshire moors which is the only place that does not seem to have changed since the war and it is the only place I can sit and wonder “what if” without distractions of broken buildings and the fires that rage through buildings still. I noticed this building that was just far enough to see but would seem like forever to get there, it was like seeing chocolate from a toddlers eyes – it's there but you just can't reach it.

So I set off walking across the moors, minding all the stuff cows have left behind, that stuff stinks! And going through various rivers/streams too, so I arrive at this house which seems to have its own power source. I approached the gate and prized it open with a screwdriver that just happened to be there when I looked randomly around, I thought it only happened in films I thought to myself. Luckily for me that was the only illegal thing I had ever done. On that day.
When out of no where I had a voice scream out....
STOP!Don't turn around just shout out your name!
So I replied STEVE – WHO ARE YOU?
WHAT DO YOU WANT? the voice replied?
JUST SOME BUTTER I said back
OH? AND WHY IS THAT?? said the voice all confused, as I guess you would be really.
FOR MY SOREEN OBVIOUSLY?
SOREEN?!?, the voice said as it got closer, well why didn’t you say so we love Soreen here.

The person eventually came into view out of the darkness in front of me by the side of some steps and I just laughed, why I laughed is because this person was dressed in a huge costume of Soreen. Like the kinda costume you see PR folks wear in supermarkets and shopping centres throughout the UK.

The voice introduced himself as Eric and he said inside the house of Soreen I would meet other Soreen lovers who he named as:Rita - the shy, she doesn’t say much but man she wolves that Soreen down like an animal. Which apparently is the correct way to eat it.Oswald - the conspiracy theorist – he believes that the moon is made of Cheese and is dedicated to proving it.Nana Sticky Fingers - she is in charge of cutting up the Soreen twice per day.Edna – She is the second 'NAN' figure to all and the Mum to Eric.

Each of them, except Eric had a tee-shirt on with the 1st letter of their name on. I asked Eric to take off that costume as I really couldn't stop laughing at him and low and behold he had an E on his tee.

The house was lovely and warm with empty Soreen packets on the wall – I really was amongst fellow fans I thought. So I explained where I came from in a kind of meeting that you would see on films with people who are addicted to things. I started with I am Steve and I am so many years old etc and then it clicked.

I removed my jacket and turned to Oswald and asked – what if we were all meant to meet?He asked, hmm why do you think that?

I said look at our teeshirts, what does it spell?Eon ResEon Res I asked, what the eck is Eon Res?I dont know Oswald replied, you said spell it and I did.

After looking at each other for a few seconds I said look again.....
SOREEN we all shouted at Oswald.

Oh yeah – he said, but I dont understand your point.

So I asked, do you not think its weird that someone with the letter S turns up at your “house” of which you have decorated with Empty Soreen wrappers which then meets people with these letters in their name O-R-E-E-N?

I guess so...he replied.

It is strange though isn't it said Nana Sticky Fingers who was cutting up the Soreen at the time, she said as I was the first letter I should have the first piece from the plate so I picked the biggest! :)

As I was just about to take a bite everyone screamed STOP!!! we haven't said the prayer yet?I'm not really religious I said so if you don't mind I'll just devour this while you all salivate....NO! Exclaimed NANA you will join in.

So here is how the prayer went:Dear Soreen Makers of Freepost NWW 2554A, Manchester M41 3SR:Thank you for this loaf. Bless us all and keep us from Mould. Guide and direct us, through all our days. Amen!

Can I eat it now I asked looking straight at Nana.Yes dear she replied which reminded me of a Robin Williams film I once saw.

That was 10 years ago.

Where are we now and what are we doing?

Well thats for another story.....

By Steve Quinn of GhostStorm, Gaming News.

Twitter followers get blogging for SoreenHQ

2010-11-15T10:15:00.000Z

After SoreenHQ recently invited Soreen fans to get involved with the Soreen blog, we were inundated with requests to feature on the site.

The first lucky winner of some Soreen goodies was bev_metallica, who got in touch to tell us about her memories of the Squidgy stuff.

If you'd like to feature on the Soreen blog and win some exclusive Soreen prizes, please email feedback@soreen.com or get in touch via Twitter http://twitter.com/SoreenHQ or SoreenHQ on Facebook .

I’m bev_metallica on Twitter.

So blogs weren’t around when I was a little girl in the mid ‘70’s or I would likely have complained about this years ago. I was always bemused and disappointed when both my mum and grandma treated Soreen malt loaf as though it were the greatest treasure on earth. They guarded it with their lives. One delicious slab of fruity goodness would last the whole family a week – one paper-thin slice was all you were allowed. I argued my case as eloquently as a five year old could – kicking, screaming, sulking, but to no avail; one slice and that was it.

As I got older, I began to rationalise my argument more clearly. One single slice dried up in the school lunchbox – two slices would sandwich them together neatly. The parental answer to this solution was to wrap the slice in clingfilm, eliciting the argument that the butter came off on the clingfilm. The reply from the Keeper of the Soreen Goodness was that it was easy enough to scrape it back off again and, snookered, I had to admit there was a point to that.

I always swore that when I was an adult, I would buy and eat a whole malt loaf to myself, and, when I was 17, I was trusted to stay in the house alone whilst the Guardians of the deliciousness went on holiday. I decided that my Saturday morning breakfast would consist of nothing but an entire slab of the delicious Soreen goodness. I would cut thick slices – slices that you could really get your teeth into – lather them with butter and savour the entire experience. I would make up for all the times I had been so cruelly deprived as a child. Of course, I could not accomplish my task, but I had a fruitful and delicious time trying!

What was it about the 1970’s Soreen malt loaf that made parents keep it to themselves? I thought it was just me, but my husband reports much the same experience with his elders and betters. We have spent many a happy hour sitting and enjoying our favourite treat, musing over the inhumane and cruel treatment dished out to us and many an unhappy hour arguing over whether there was an advert for our favourite snack featuring the name Doreen. Now, with the introduction of the new banana loaf, we have many happy hours ahead trying to decide which is best!

2010-10-14T11:36:00.010+01:00

Congratulations to all the Soreen World Record prize winners!

Following on from Soreen smashing the world record for the most electricity generated by pedalling on bicycles for 24 hours, we’ve got the lucky prize winners confirmed!

Firstly, the four guys who cycled for the full 24hours have all won a £500 Evans Cycles voucher. Big congratulations to Carl Cleghorn, Stuart Kinsey, Darren Riley & David Clark for your mammoth effort at Manchester Velodrome!

Next, the team winners. This has been awarded to the North Cheshire Clarion for generating the most energy by one team over the 24 hours. NCC had 17 riders turn up to do multiple sessions on both Friday & Saturday. For all the squidgy energy they used, we’re rewarding them with Soreen sponsorship for the year, including Soreen cycling jerseys, free Soreen product & a session at the Velodrome!

And finally, the lucky winner of the £3,000 holiday is Sarah Smith of Manchester! Sarah was chosen from over 550 cyclists who took part in the event & now has the envious decision of where to go away!

Thanks again to everyone for helping us to break the world record & raise over £10,000 for the Christie Charity!

The Guinness World Record…We Absolutely Smashed It!!

2010-10-06T15:00:00.012+01:00

We did it!! After 24 gruelling hours on watt bikes, we have gone and broken a Guinness World Record and raised over £10,000 for The Christie. The event was a fantastic success, with hundreds of people coming along to support us (well we hope it was to support us and not just to eat loads of free Soreen!) and we really are buzzing in the office now that we can say we have broken a world record.

Everyone that took part has done their bit not only for the record but also for The Christie, who were overwhelmed by the support for the event. They had a presence at the event all weekend and one of the representatives even came back on Saturday just to jump on one of our bikes and do her bit for the Soreen Totaliser (pictured far right)!

We had former Olympic athlete Iwan Thomas (pictured middle, left) along for a few hours at the start of the event. He absolutely loved the event, jumping on a bike for an hour and even singing to Gemma Caswell, who was celebrating her birthday by getting all sweaty raising money for The Christie (thanks for putting the birthday plans on hold for us by the way Gemma!).

We managed to generate enough energy to break the record several times over and, with the amount of electricity we generated, we could have powered the entire Empire State Building (only for one minute but it’s a BIG building!).

We must say a massive thank you to everyone involved, you guys were great! The guys doing 24 hours were fantastic (Carl pictured left) and we even had one cyclist who turned up to do half and hour then decided to push himself and so another 20 hours!! Unbelievable commitment! We had some very young people cycling away which was great to see and the mini-watt bikes that we had for the kids unable to take part in the main record were always being used. It was great to see everyone getting into the spirit of the event and really enjoying themselves. The venue staff were fantastic so thanks to all at The Velodrome and who knows… maybe Soreen could become record breakers again; just need a new record to smash. Any ideas?!...

Pictures from the event can be found at our official Facebook Page (http://www.facebook.com/?ref=home#!/soreenhq). If you have any pictures that you want to share from the event, e-mail them to soreenhq@googlemail.com and we will get them put up on our page!

A Special Birthday Message For Soreen Loyalist Steven Pimblett…

2010-09-29T16:26:00.005+01:00

Here at Soreen we want to wish Steven Pimblett a very happy birthday!! He turns 29 today and his work colleagues sent an e-mail in and asked us to say happy birthday to the person they believe to be Soreen’s number 1 fan!! I know many of you out there will want to contest this statement but he does have a good argument, according to his friends. He is always trying to get his team to eat some of the delicious squidgy energy that Soreen provides and even named his Fantasy Football Team Soreen FC!

Not enough? Well, in his spare time Steven is also the lead singer of a Meat Loaf tribute band named, yes you guessed it, Malt Loaf!

He is definitely up there with the other true Soreen loyalists but is he our number one fan? I feel a little contest brewing here…

Either way... all that’s left to say is, Steven, Happy Birthday!!!

Olympian Iwan Thomas Joins The Squidgy World Record Attempt!

2010-09-29T09:32:00.002+01:00

With the event only days away, the whole of SoreenHQ is buzzing with excitement about the event so when we heard that Iwan Thomas (undoubtedly one of the best 400m runners Britain has ever seen) had signed up for the event, the excitement really came to a head! Iwan (left) will be helping to kick-off proceedings by doing a 2 hour cycle from 5pm! Everyone is looking to see how much energy Iwan can produce so that they have a target to beat. Just think how good it would be to say that you beat an Olympic athlete at a sport!

We also have yet more people challenging themselves to the full and doing some Soreen Mega-Slots at The Velodrome. We now have four people signed up to do the full 24 hours (crazy?!) and one person doing a 12 hour stint! There are several others doing 4 or 6 hour slots so there will be some good competition between those doing the mega-slots! Remember, it is not too late to take the mega-slot challenge. Just e-mail worldrecord@soreen.com and book your slot today!

As Friday comes ever closer, our office have been training as hard as ever to try and produce as much energy, and in turn as much money, as possible for The Christie. Whilst we here at Soreen will be donating 5p per Watt/Hour produced, you can still show your support with a small donation through our JustGiving page (www.justgiving.co.uk/soreen)... We really want to raise as much money to support the great work done by The Christie.

Remember we are still adding to the squidgy playlist on Spotify so if you have any songs to add, just find the Squidgy Energy Playlist and add your favourite tracks. Not got Spotify? Don’t worry, just add a comment with your songs and we can get them uploaded for you.

Squidgy Widget says there is just 2 days to go... if you've not signed up yet get onto www.soreen.com/squidgyenergy and book your place now!

SoreenHQ Gear Up For The Record Attempt And Phonik_DJ Does Some Magic!

2010-09-22T16:03:00.005+01:00

The Soreen world record attempt is getting closer and we have had a great response from everyone wanting to support us. Its great to see that everyone is pushing themselves to the limit for The Christie Charity, with many people booking for an hour or two at a time! We also have to put out a special mention to Dave Clark, who has signed up to cycle for a full 24 hours!!! We wish him all the luck in the world and whilst we do think he is a little crazy for taking on such a mammoth task, we also wondered if anyone else had the same streak of crazy in them and was willing to take on the ULTIMATE endurance challenge?!

For those of you who want to get your name in the record books but are not quite up to doing so much time on the bikes (like a lot of the Soreen office!) then don’t fear as you can just book yourself a half hour slot and contribute one big burst of energy to our attempt! Steve from our office (pictured) is currently in ‘training’ and is wolfing down several loaves a day in what he calls his ‘fuelling time’. We personally just think he has a bit of a Soreen addiction!

Now, here is a little magic trick from one of our Twitter followers, Phonik_DJ. He has found a magical way to make several slices of Soreen disappear!
A full plate of Soreen… Now you see it….

Now you don’t…

Wow!

Remember, there are still places left on Soreen Team Squidgy for the record attempt. Join now at www.soreen.com/squidgyenergy. For a group booking of more than 6 people, or to take on a ‘Mega-Slot’ (more than four hours worth of cycling overall) e-mail worldrecord@soreen.com.

Training Has Started… But It’s All About The Music!

2010-09-15T16:26:00.000+01:00

After announcing our intention to smash a world record, we have been inundated with requests from people wanting to join Soreen Team Squidgy so THANK YOU to everyone! There are still places left for our world record attempt so if you want to be a world record holder and raise money for The Christie, go to www.soreen.com/squidgyenergy and sign up today!!

Here at SoreenHQ everyone is excited about the event and is eagerly awaiting the 1st October so that they can get on their bikes and pedal their way in to the record books. Some members of the team are taking the attempt rather seriously, with training regimes that see them doing press-ups every hour whilst devouring Soreen smoothies in between. While we appreciate the dedication, the days that this individual has forgotten to bring in deodorant have been challenging to say the least! But we are all happy to suffer through it because we are raising money for a great cause in The Christy Charity!

Now a little help

The music has become a funny talking point in the office and we are desperately trying to find the perfect training song for the team. So far Eye of the Tiger by Survivor and The Best by Joe Esposito are being banded around the office so any other suggestions would be welcome??

Right, Time To Go To The Velodrome And Smash A World Record…

2010-09-10T11:27:00.001+01:00

Everyone here at SoreenHQ has been fuelling themselves with deliciously squidgy Soreen and with so much energy flowing through our bodies we thought we would do something productive with it!

So, we then found a Guinness World Record that we fancied smashing and decided to earn some money for a GREAT cause (Manchester’s Christie Charity) in the process. Starting on 1st October at 5pm, Soreen Team Squidgy will be attempting to generate the most amount of electricity using static bikes. With the current record standing just below 13,000 kilowatt hours, we want to make the most out of our squidgy energy and do over 18,000 kilowatt hours!!

Currently, Soreen Team Squidgy is made up of our rather energised office but not even the energy boost that Soreen offers can keep us going at the required rate for 24 hours. That is why we are offering each and every one of you the opportunity to join Soreen Team Squidgy! Sign up now and join us at the Velodrome in Manchester to smash the record! We will provide the Soreen, you provide the energy!

There is a kid's area at the event so the kids can enjoy a bit of face-painting whilst the parents are making a name for themselves in the history books! We have some great prizes up for grabs including a family holiday for 4 for one lucky rider that takes part and even have some bikes to give away.

If you’re part of a cycling club then Soreen has an extra special prize available for the team that manages to produce the most energy. We will show our gratitude by way of Soreen team sponsorship for a year!

For more details on the event visit squidgyenergy.soreen.com.

Get Involved, Raise Some Cash and Help Smash That Record!!

People Do Love Their Soreen!

2010-07-28T15:48:00.007+01:00

We know how much you all love your Soreen and whenever you send us pictures we like to get them published so that we can continue to spread the love of this squidgy goodness! Here are a few snaps that have been sent in recently. If you have any pictures or videos that you would like to share, send them over to feedback@soreen.com.

Congratulations to Colin Fitzjohn who recently completed the Lakeland 100, a 104 mile race that requires competitors to run continuously and finish in under 40 hours. His main food for the event? Soreen of course!! Well done Colin!

This little one is trying Soreen for the first time and loving it! Thanks to Bumbling Tweets for sending this one in!

Cuii_4 is a big fan of toasted Soreen for breakfast!

After opening her Soreen goody box, realcazmillin sent in the first picture of her enjoying a Soreen loaf at her desk!

The French Alps Get A Soreen Invasion!

2010-07-28T10:23:00.027+01:00

The Twisted Wheels crew recently travelled over to Morzine, France to spread the word of the Soreen gospel (as well as doing a 90km bike downhill in the French Alps!) and, if their pictures are anything to go by, it looks like they had a great time. Powered throughout the trip by Soreen, the guys all finished the course and sent us some great pictures of their big adventure!

Safety first. The guys make sure they protect their Soreen before heading down the hills!

Sitting down for tea and Soreen is the only food on the menu for these guys!

Slightly unusual place to store your Soreen...but whatever works for you is fine by us!

The guys have the barstaff in on the Soreen-fest when they find out she is from the UK. Here she is donning the Soreen t-shirt; she was over the moon to see Soreen again!!

Serving pints of Soreen? What do you think...new product idea in the making?!

Not overly sure about the pose... but that t-shirt is absolutely fantastic!!

The bar is awash with Soreen yellow!! The guys well and truly took over the place! Go Team Soreen!

This grinning biker has spotted the Soreen. You would have to bet that this delicious loaf will have gone less than five seconds after this photo was taken!

If you'd like to send us a picture, e-mail us at feedback@soreen.com or alternatively, why not follow the latest action from SoreenHQ on our official Twitter page http://twitter.com/SoreenHQ.

Tweet Tweet...SoreenHQ finds lots of love for the fruity stuff!

2010-06-24T13:34:00.004+01:00

Over the past few months SoreenHQ has been rapidly gaining followers from our lovely fans on Twitter and to prove it we have had various pictures sent to us showing the love for the fruity stuff!

Some of our followers like Misterphipps, xjohnnyhx, leahderby, KaveyF and allyaec were lucky enough to receive a selection of goodies, including products, t-shirts and chalk mugs. While other fans such as Only Dads's daughter Anya, and fellow Soreen officiando Felix Oliver Williams were just happy to pose for the camera while enjoying some fruity malt loaf!

If you'd like to send us a picture then email us at feedback@soreen.com or why not follow the latest action from SoreenHQ on our official Twitter page http://twitter.com/SoreenHQ

Misterphipps shows us the Soreen bounty...

Leahderby takes a relaxing lie down in a Soreen t-shirt

Onlydad's daughter Anya, celebrates her birthday in style with a double whammy of Soreen

Fancy a brew? KaveyF brews up with a slice of Soreen and a lovely Soreen mug!

xjohnnyhx takes a bite of the squidgy stuff and shows off his Soreen tshirt at the same time!

Allyaec starts her birthday in style with a slice of Soreen and penut butter...yummy!

Felix Oliver Williams gets stuck into a full loaf of the fruity stuff!

Soreen superfans declare 'Malt Loaf or Death!'

2010-06-24T12:16:00.001+01:00

Seems like some people really do love Soreen - and these guys are no exception declaring "Malt Loaf of Death" in their adventure from Lands End to Tintagell http://maltloafordeath.wordpress.com/

4 days, 400 miles and mountains of malt loaf!

2010-05-18T11:00:00.001+01:00

Bright and early on Thursday 27th May 2010, a valiant group of 50 cyclists will depart from central Bristol, bound for Bordeaux in the South of France. More than 400 miles over four days – all to raise money for local Bristol charity PROPS, enabling them to promote opportunities for those with special needs, developing education, leisure and vocational skills in the community.

Powered by Soreen, the Pedal for Props bikers will ride 100 miles on the first day, taking them to Portsmouth docks in time to catch an overnight ferry to St Malo. From there it’s three days hard cycling through the French countryside with overnight stops in Nantes and La Rochelle, finishing in Bordeaux on the evening of Sunday 30th May for a well-deserved rest and of course a slice of Soreen malt loaf! For all the latest updates from the team, head to http://www.pedalforprops.org/ for more information.

Making a splash with St Andrews Canoe Club

2010-05-18T10:00:00.000+01:00

St. Andrews Canoe Club, have yet again been flying the Soreen flag whilst making a splash at the National Student Rodeo, held at the National Watersports Centre in Nottingham. Known as the biggest freestyle kayaking event in the world, the biggest student kayaking event in the UK and the best paddling party anywhere, the NSR was a perfect excuse for a Soreen outing!

Get on your bike for the Tour Series 2010

2010-05-13T17:30:00.001+01:00

2010 will be another big year for British bike racing and following on from the successes of last year's Tour Series and Tour of Britain, SoreenHQ will once again be sponsoring the events up and down the country.

The countdown to the start of the Tour Series has now begun and for those lucky enough to get out and about to catch some of the action, SoreenHQ will be sampling at various points throughout the course of the series on the following dates:

May 25th Canary Wharf

May 27th Durham

June1st Portsmouth

June 3rd Exeter

June 8th Southport

June 10th Kettering

June 15th Peterborough

June 17th Stoke-on-Trent

June 21st Chester

June 24th Woking

Keep your eyes out for the SoreenHQ team and come and say hello if you see us at any events this summer!

Colin Fitzpatrick - the Ultra Marathon Man

2010-05-13T13:40:00.003+01:00

Here at SoreenHQ we recently had a visit from Colin Fitzpatrick, who was on his was to John O’Groats for the start longest race in the U.K. Also known as an "Ultra Marathon", Colin was preparing to run 867 miles in 15 days with daily mileages ranging from 50 up to 63!

After covering most of his epic journey and of course fuelled by Soreen, Colin, also known as the "Darwen Dasher" has now almost completed his challenge alongside a 16 strong team and SoreenHQ has been following his trail throughout the duration of the event on his website http://www.colinfitzjohn.com/

If you're planning your own challenge and are using Soreen as part of your preparation, why not get in touch with us at feedback@soreen.com with details of your own Soreen adventure!

London calling...

2010-05-06T12:33:00.002+01:00

As always, SoreenHQ are proud to support all our fans who fuel up with Soreen for various sporting challenges. The latest Soreen snapshots have been sent in by Tom Peate and Betty Ludgate who both contacted SoreenHQ via feedback@soreen.com and SoreenHQ on Twitter http://twitter.com/SoreenHQ to tell us of their fantastic achievement of completing the Virgin London Marathon 2010.

We're looking forward to hearing of Tom and Betty's next Soreen challenge. If you'd like to feature on our blog, why not get in touch like Tom and Betty and you too can have your 15 minutes of fame on Soreen's official website and blog!

Behind the scenes at SoreenHQ (An exclusive factory tour with no Umpa Lumpas in sight!)

2010-04-09T16:48:00.011+01:00

Since the launch of Soreen's brand new TV ad, here at SoreenHQ we thought it'd be a great opportunity to say a big thank you to the stars of the advert with an exclusive tour around Soreen's head office (think Charlie and the Chocolate factory, but without Charlie, chocolate and of course the infamous umpa lumpas!)

With all the children eagerly awaiting a mystery tour around the factory, it was safety first with all the children being given thier very own blue hair nets and white coats - how fetching!

From left: Ellis, Libby, Charlotte, Olivia, Lois, Owen, Brogan and Megan prepare to for an exclusive tour around SoreenHQ

Once kitted out in their brand new outfits, it was straight over to the test kitchen for some top secret tips about how to make a malt loaf with our very own top baker, Graham.

Over the watchful eye of the Soreen team, Megan, Brogan, Lois, Owen, Olivia, Libby, Charlotte and Ellis all got their hands dirty by making their very own malt loaf ready for baking fresh in the factory.

Once the ingredients had been weighed, mixed and baked, the next stage was to show the children the finished product being freshly packed ready to eat.

With all the children watching the product being packed and wrapped, it was only fair that we gave them some fresh products to take home to share with all their family and friends, whilst watching the next airing of the 'Chew It. Then Do It' advert on the TV.

If you've not seen the advert yet, why not tune into the SoreenHQ YouTube channel http://www.youtube.com/user/soreenhq and send us your feedback at feedback@soreen.com

Skier uses his head for a quick energy boost!

2010-04-09T16:09:00.004+01:00

Here at SoreenHQ we are always on the look out for the weird and wonderful places that people take Soreen far and wide, whether up a mountain or at the local park!

Our latest photos show just how much some people love thier Soreen, demonstrated with this photo of Andrew Hawkes, Niederau Austria.

We've also heard that there are a number of die hard 'Soreenites' out there, from Ambulance workers to netball teams, so if you fancy your 15 minutes of fame, why not email us at feedback@soreen.com and you can have you claim to fame on Soreen's official blog!

Soreen inspires a new Masterchef!

2010-04-09T14:09:00.000+01:00

We frequently hear from Soreen devotees who love to cook or bake with Soreen's malt loaf or Fruity Five, but how about this for dedication...

Shaun Hampson proudly presented Soreen HQ with this fabulous cake, which not only looked great but tasted pretty good too! Shaun of Sterling SIHI, baked the cake personally (with the help of his daughter) in recognition of order placement for a large capital works!

If you think you make something just as good, why not take a picture and send it to us here at SoreenHQ for your chance to win a box of Soreen goodies. Contact the SoreenHQ team at feedback@soreen.com with your photos.

Street dancing school kids and a dancing dinner lady...

2010-03-26T18:04:00.004Z

With all the excitement around Soreen's brand new advertising campaign, we wanted to show you some exclusive behind the scenes snapshots of the making of the commercial.

The campaign, aptly named ‘Chew It. Then Do It’ highlights the benefits of eating Soreen as part of a healthy lifestyle, as the chewy loaf provides a slow release energy which is perfect for active kids.

Filmed on a (partly) sunny Saturday in Manchester, the SoreenHQ team set off bright and early for a day of funfilled entertainment, including several street dancing school kids, one break-dancing dinner lady and several boxes of malt loaf to feed a crew of plenty.

Strike a Pose! From left: Owen, Libby, Olivia, Megan, Ellis, Miguel, Lois, Charlotte and Brogan get ready to Chew it. Then Do it.

The day started well, with all the kids looking fantastic in their purple blazers and stripy yellow ties, all set to move to the 'Chew it. Then do it' dance routine, as choreographed by Britain's Got Talent semi-finalist Miguel Dorofo of MD Productions.

Keeping a watchful eye on the day, parents, cast and crew observed Miguel guiding the talented Soreen kids and dancing dinner lady through a carefully choreographed routine.

Not only were the kids great, the surprise apperance has to go to the Soreen dancing dinner lady, who showed us her best moves on the day. To watch the latest TV ad for yourself, visit the Soreen channel on our website at soreen.com and tell us what you think and if you reckon you can do better then why not send us some pictures at feedback@soreen.com or upload your videos on the SoreenHQ You Tube channel http://www.youtube.com/user/soreenhq.

Soreen celebrates being back on TV!

2010-03-26T11:02:00.007Z

Here at SoreenHQ we are proud to announce that for the first time in almost 10 years, Soreen is back on the TV with our latest advert. The new advert premieres on ITV from Monday 29th March, but if you can't wait to "Chew It. Do it", keep your eyes peeled on our website, blog and Twitter for more updates in the build up to the launch.

In the meantime, why not see how far Soreen has come over the years by tuning into the SoreenHQ channel on You Tube.

We are also looking for your Soreen videos, so feel free to get in touch with us at feedback@soreen.com or why not upload your videos directly onto our You Tube channel http://www.youtube.com/user/soreenhq

The secret weapon works!

2010-03-22T13:41:00.003Z

Lymm RFC U13s won their Cheshire Cup semi-final against Macclesfield 10 - 0. The boys had stocked up on Soreen Fruity Five and Go-Bars an hour before kickoff then roared into the game scoring two tries in the first half. They had defensive duties to do in the second half, but had the energy to keep a clean sheet and run out worthy winners. Their cup final is in Sunday, April 25th.

The boys of Lymm RFC U13s enjoy their Soreen before kickoff

Kids Get Footloose for Fruity Five's New Campaign

2010-03-21T11:31:00.000Z

In preparation for Soreen's new advertising campaign, SoreenHQ travelled to Liverpool to find the forthcoming stars of our new TV ad.

Over the watchful eye of choreographer Miguel Doforo (who’s dance troupe from MD Productions reached the semi-finals of Britain's Got Talent), over 50 children got their dancing shoes on ready to show us their best moves.
With competition levels high, the numbers were whittled down into smaller groups as the night went on and since we are now down to the final 6 kids, the competition is hotting up to win a place in the TV advert due to air in April.

Watch this space for all the latest updates, but in the meantime to give you a flavour of what's to come check out Miguel's moves at the following links:
http://www.youtube.com/watch?v=KTyqGiMZHi8&feature=related
http://www.mdproductions.org/about-us.html
http://www.liverpoolecho.co.uk/liverpool-news/local-news/2010/03/03/liverpool-children-audition-for-a-part-in-a-new-malt-loaf-advert-100252-25949924/

If this has inspired you to Chew It. Then Do It. why not send us your videos of your best dance moves to feedback@soreen.com

Lymm U13s secret weapon

2010-03-19T16:47:00.002Z

It’s Lymm RFC U13s Cheshire Cup semi final at Macclesfield tomorrow (Sat 20 March). With their record you wouldn’t think they needed more help – current Cheshire Champions, National Twickenham Champions – but they’re taking no chances.

So for a 3.30pm kick-off they’re carb-loading the night before with Pasta, veg and fruit, an early cooked breakfast on the day. Then the secret weapon – some Soreen in the changing rooms an hour before for some slow release energy – FruityFive or Go-Bars seem to go down particularly well with the boys.

So cheer them on and we’ll be letting you know how they go on.

Soreen Fruity Five inspires the Appliances Online team to Chew It and Do It.

2010-03-17T09:36:00.008Z

Guest blog by Kate Owen

Soreen has been a huge hit in our office recently, so much so that it inspired me to write this guest blog. I bought a loaf of Fruity Five the other day and have now discovered what the “five” stands for. It means it’ll be gone in five minutes!!

After my initial disappointment that my afternoon snack stash was being seriously depleted I decided to note down the things people were saying as they grabbed a slice. Here they are for your delectation...

“I really like Soreen. I like Soreen with too much butter,” Matthew, web and SEO manager. He does. Way too much butter!

“It’s really quite healthy isn’t it?!” Lucy, web content editor, comparing the nutritional content of the malt loaf to a bag of chocolate mini eggs.

“Yes well done Lucy, and you can get some of your five a day from it ;-)!” Retorted Claire, the PR and social media manager.

“Yum...malt loaf! Oooh this is different!” said Rebecca, promotions consultant, on realising she’d bitten into the next generation of malt loaf.

Whereas I accidentally munched my way through three slices – two for me, and one for the bump (I’m seven months pregnant) and I’m sure the kicking that ensued means baby likes it too.

The Fruity Five was so quickly devoured that it never made it further than the marketing department. A single fruity loaf is simply not built to feed the five thousand! But if the residual crumbs were anything to go by, I believe it was very much enjoyed and I’m sure I’ll be buying another very soon.

By Kate from Appliances Online. Appliances Online is an kitchen appliances company based in Bolton http://www.appliancesonline.co.uk/

Fuelling up for Sport Relief

2010-03-16T10:55:00.018Z

Soreen HQ has had a busy week talking to everyone involved in activities in the run up to Sports Relief and there are some great events happening up and down the country, for which we wish everyone the best of luck.

We have been speaking with Kid's Kitchen author Fiona Bird this week to come up with some new Soreen recipes that everyone can cook for their heroes to enjoy after Sports Relief on the 21st March.

Cooking with Kids for Sport Relief – by Fiona Bird

Anyone knows that cooking with children may take a little longer and at times stretch your patience but the best news is that the peeling, stirring, kneading, measuring and pouring have an invisible added ingredient – it’s called learning - and it lasts a lifetime.

Be prepared to teach kids nutrition by example. If you eat too many sugary snacks you can’t expect your child to do otherwise.

Talk about a balanced plate for good health and encourage rainbows of colour on plates.

Water is cool after exercise and frozen water bottles help to keep snack box contents cool as well.

Here’s a recipe that with, prior freezer preparation, can be whizzed up at the last moment. It’s an Instant cooler after exercise and is made from Soreen’s Fruity Five mixed with bananas and reduced fat crème fraiche.

Soreen Fruity Five Ice-cream
Serves 4
What to find:
100g (4 slices) Soreen Fruity Five
200g (2) peeled bananas
Approx 100g (2 tbsps) reduced fat crème fraiche

Kitchen Stuff
Scales
Knife
Chopping board
Freezer proof tray
Tablespoon
Food processor
Scraper

What to do:
1. Cut the Soreen Fruity Five into small cubes and the bananas into thin slices. Lay the Soreen Fruity Five cubes and banana slices on a freezer proof tray and open freeze for at least 1½ - 2 hours.
2. Put the frozen Soreen Fruity Five cubes, banana slices and crème fraiche into a food processor and put the lid on. With dry hands, use the pulse button to blend – quick pulses until it mixes up. Add a little more crème fraiche if required – enough to make a creamy ice-cream.
3. Spoon the Soreen Fruity Five Ice-cream into a bowl or ice-cream cone and EAT IMMEDIATELY before it melts.

ALWAYS WASH YOUR HANDS BEFORE YOU START AND HAVE AN ADULT WITH YOU WHEN YOU COOK
©FionaBird

Go that extra mile!

2010-02-26T11:05:00.001Z

With so many major sporting events in the 2010 calendar, we thought we would pay homage to some of the athletes training hard over the next few months.

Preparing to train for you first run or cycle, whether it’s for charity or pro-competitions, is a great way to meet new people but it’s not often fun when it’s cold outside and the thought of hitting the pavement is getting worse by the minute - at Soreen HQ we are wishing for some warmer weather too!

As well as making sure you stretch and warm up properly, any personal trainer will tell you that the correct diet is essential to keep up energy levels and is an integral part of the training. Soreen has always been favoured as a low fat, high energy snack, that’s perfect for all budding athletes and its new Fruity Five loaves and snack packs are just the thing for refuelling before and after an intense training session.

For those who cycle we had a TOP MALT LOAF TIP from one of our Twitter followers (follow us at SoreenHQ) who suggest to compress it in the packet and wrap strips around your cross bar on your bike. A healthy high energy trail snack! If anyone else has any tips they want to share with us we’d love to hear from you.

We wish everyone training for Sports Relief events on the 21st March the very best of luck and enjoy your Soreen! Do let us know what you are all up to and send us your photo’s to feedback@soreen.com, and we will post them on the site.

Try a tasty treat with Soreen Stars and Hearts recipe

2010-02-08T11:25:00.010Z

Looking for a quick fix dessert or a tasty Soreen treat? Then why not try this recipe, which is an easy option for all the family to try!

Soreen Stars and Hearts with Dips

Ingredients

1 x Soreen Sliced Malt Loaf, toasted under the grill and then cut into stars and hearts with pastry cutters.

Dips:

6foz natural yoghurt,

1 tblsp honey,

Fruit of your choice. As a suggestion, we recommend this recipe with banana, apple, cinnamon, or strawberry (the choice is endless!)

Method:

Blend together yoghurt ingredients. Add honey to taste. Dust the Soreen Stars and Hearts with with icing sugar and hey presto a delicious dessert ready to eat.

If you have a favourite recipe that you'd like us to feature, then get in touch with SoreenHQ at feedback@soreen.com

Chew it. Then do it. No matter what the weather!

2010-02-01T09:36:00.011Z

At the beginning of February a team of kayakers from St Andrews University set out with the view to paddle the finest waterfalls in Scotland and since then the team have been in touch with SoreenHQ to tell us their Soreen Story of the days events.

Armed with a crate of Soreen Malt Loaf, the team headed to Fort William on the west coast of Scotland and with the Soreen spirit fuelling them, the team prepared to "Chew it, then do it".

"For the first day there was snow everywhere so we decided to go “snow boating” which involves climbing mountains and kayak sledging back down them. The next couple of days all the snow began to melt meaning we could go and find big waterfalls to kayak off. After all that excitement nothing fills the belly better than a loaf of Soreen’s Fruity Five toasted and buttered."

Soreen makes a Splash in Stanbury

2010-01-29T16:42:00.026Z

Following on from our previous update - the annual Soreen Stanbury Splash Fell Race took place on Sunday 24th January, where 300 runners from juniors to seniors, braved very wet conditions underfoot in the annual 7 mile race.

Known as the Soreen malt loaf run, it was without question that Soreen made an appearance on the day, whether at the start line, the finish line, or in the free goodie bags - even some of the junior runners decided to get into the Soreen spirit and dress as malt loaves for the occasion!

The day was a resounding success with Ian Holmes winning this event consecutively since 1996(he must really love his Soreen Malt Loaf).

To view a full race review including footage from the day, visit the Soreen Stanbury Splash website http://www.woodentops.org.uk/index.php? or perhaps watch the action via You Tube http://www.youtube.com/watch?v=ZQVN7SY4cgY

A classic recipe with a Soreen twist!

2010-01-29T10:04:00.005Z

On his recent exploration and sampling of "the edible bits of UK culture", food writer James Ramsden has posted a great tasting recipe for Soreen Malt Loaf Bread and Butter pudding.

James, also know on his blog as "The Larder Lout", is always coming up with tasty new ideas and his latest fruit and malty masterpiece can be viewed on his blog http://jamesramsden.wordpress.com/2010/01/15/malt-loaf-bread-and-butter-pudding/

This has got us thinking what other great recipes can be updated and improved with a Soreen twist. If you'd like to see your recipe suggestions on the site, please get in touch via feedback@soreen.com

I Love Malt Loaf!

2010-01-28T16:23:00.007Z

Here at SoreenHQ we are always happy to hear from our loyal fans and our latest offering comes from Ruqaya Izzidien, who has provided us with a fantastic poem and video about how much she loves Soreen fruity malt loaf.

In Ruqaya's own words,
"I fancy myself as a bit of a poet and I love malt loaf so I combined the two to make a poem about Soreen"

You can view Ruquya's "Ode to Malt Loaf" via YouTube http://www.youtube.com/watch?v=rqO1O2l3RWQ

If Ruqaya's poem has got you thinking about how much you love Soreen, why not contact the SoreenHQ team with your Soreen stories, snapshots or recipe ideas at http://www.soreen.com/

Get fruity with Soreen and your favourite celebrities!

2010-01-22T11:04:00.003Z

To coincide with the launch of Soreen's new Fruity Five, here at SoreenHQ we've been having a little debate about our favourite celebrities and after causing quite a stir, we'd now love to know which celebrity you'd like to get fruity with!
The best thing is, you can pick your favourite top 5 celebrities, so to pick your fruity five visit http://fruityfive.com/

Once you've placed your vote, your choice of celebrities will be placed in the poll and the fruitiest celebs are then posted on the leaderboard for all to see. You'll see from SoreenHQ's twitter site that people are already taking about myfruityfive, so have a look for yourself at http://twitter.com/SoreenHQ

Make tracks with the Soreen Stanbury Splash

2010-01-22T10:30:00.002Z

This weekend sees the 27th annual Soreen Stanbury Splash fell run. Notorious amongst some of the UK's finest fell runners, the seven-mile Stanbury Splash includes 1,200 feet of climbing across the Yorkshire hills.

Named the malt loaf run, Soreen are proud to support this event, following a long standing history for providing competitors with Soreen to fuel their way through the race and no matter what the weather, the runners are guaranteed to be out in full force.

Good luck if you are taking part or just going along as a spectator. For all the latest on the event, check out the Soreen Stanbury Splashes website
http://www.woodentops.org.uk/index.php?topic=stanbury

Here at SoreenHQ we are always on look out for your Soreen snapshots or Soreen stories and this weekend will be a great opportunity to tell us about your adventures. If you'd like to send us your Soreen snapshots visit http://www.soreen.com/ for more information.

Chew it, then do it! The Soreen taste test!

2010-01-20T15:00:00.022Z

So you may be aware by now that Soreen has recently launched a new fruity addition to the Soreen family, Soreen's new Fruity Five loaf comes pre-sliced for a quick and easy bite to eat and is bursting with five different types of fruit to get your taste buds tingling!

For all you Soreen addicts, we'd want to know which is your favourite - the new Fruity Five loaf or the original Sliced Malt Loaf? To get involved we want you to "Chew It, Then Do It", by answering the poll on the right hand side of the screen.

You can also post your comments on this post, or get in touch via http://www.soreen.com/

If you've not tried our fruity new edition to the Soreen family, you can find it in Tesco, Sainsbury's, Morrison’s and Asda and a few other stores if you keep your eyes peeled!

From Manchester to Mali

2010-01-20T14:29:00.018Z

Our latest update from Rob Forbes on his Tri4Africa challenge, sees Rob on the road through Mali and Senegal. Never without his trusty (and tasty) Soreen malt loaf, Rob was keen to share his love of Soreen with the locals, and by the looks of things everyone was enjoying the feast!

Soreen plays Secret Santa at the Cash For Kids Christmas Appeal

2009-12-21T17:03:00.012Z

On Sunday 13th December Manchester's Key 103 radio station played host to the Mini Jingle Ball for 250 disadvantaged children as part of the Key 103 Cash for Kids Christmas appeal.

Keen to support this worthwhile event, Soreen donated over 200 Soreen Fruity Five loaves and 600 Soreen Go bars for the children’s party. The appeal urges people to help the 1,261 children on the Child Protection Register for Neglect in Greater Manchester by playing a 'Secret Santa' and giving gifts to children that do not receive any presents on Christmas day.
To contribute to the Cash for Kids Winter Appeal visit the Key 103 website's charity section http://www.key103.co.uk/sectional.asp?id=24139 or to donate call 0161 288 5195.

Malt loaf, Marathons and Memories

2009-12-09T16:11:00.019Z

This week's blog has been submitted by the team at St. Chad's College Boat Club after they contacted SoreenHQ with their Soreen Stories and telling us about their dedication and devotion to Soreen products.

"On 20th September this year, 8 brave rowers and 2 brave coxes left Durham at 4am to compete in the Boston Rowing Marathon – a gruelling 31 mile race through tight canals, locks and forests of river weed. With only a small space available in the boat to store essentials; shoes, water, spanners and Soreen malt loaf accompanied two coxed fours from St Chad’s College Boat Club on their epic journey. Tasty carbohydrates and fruit warded away exhaustion, both physical and psychological, to deliver 2 crews safely to the finish line around 5 hours later – 10 bodies sunburnt, 16 hands blistered but two course records smashed, firm friendships formed and unforgettable times had. There was even some Soreen left for the journey home.

Soreen malt loaf has now earned its place as a vital member of the club with essential supplies distributed to competitors in winter races all over the country and recommended to each beginner at the start of the year."

Mali gets Malty as the Tri4Africa challenge heats up

2009-12-09T09:52:00.010Z

SoreenHQ have been following Rob Forbes for a number of weeks now on his Tri4Africa charity challenge.
The latest update from Rob and the team reaches us as from Mali, as Rob cycles across the desert to reach his next stage in the challenging triathlon.

Soreen are happy to be sponsoring Rob for this challenge, so for the latest video updates or pictures from Rob, you can visit his website http://www.tri4africa.co.uk/?q=node/73

Soreen peaks at the top of the Atlas mountains

2009-12-04T11:14:00.005Z

Rob Forbes is still making his way across Africa on his gruelling Tri4Africa triathlon.

You can follow the latest from Rob and the team at his website http://www.tri4africa.co.uk/?q=node/45, but as you can see from the latest pictures Rob's sent to us, Soreen is still a favourite of the team helping them to reach the highest point in North Africa.

Even climbing up the Atlas Mountains, Rob's still smiling. Keep going Rob, SoreenHQ are right behind you!

Wish you were here...

2009-11-25T16:02:00.008Z

Here at SoreenHQ we often get lots of feedback from fans who can't live without their fix of Soreen whether it's up a mountain or at home with a cuppa!

Our latest Soreen "postcard" was sent by Richard and his daughter Zoe, celebrating their achievement after taking a "stroll" to Everest Base camp in Nepal. And guess what sustained them on the long trek?

"Yes, good old Soreen and to celebrate our arrival at Base Camp we cracked open a loaf and had a well earned munch of the brown stuff!"
Congratutlations to you both on your achievement and we're glad that Soreen was there to fuel your adventure!

Thumbs up for Soreen in Spain!

2009-11-25T13:16:00.003Z

Here at SoreenHQ we've been hot on the heels of Rob Forbes and his progress from Cirencester to South Africa in his Tri4Africa adventure. Rob got in touch with us here at SoreenHQ as he geared up to swim, bike and run his way to support England in the 2010 World Cup. Rob's initiative hopes to raise a £1 per km of the journey for the charity Re-Cycle who provide bicycle aid to Africa, and Soreen is fuelling him all the way!

Whilst on his journey Rob is picking up a few new fans of Soreen's tasty malt loaf and his latest recruit to the Soreen fanbase includes Pepe in Spain, who just loves the stuff!

Let's hope Pepe and Rob spread the word as the next stage of the challenge continues. The Tri4Africa team are well on their way and phase two of the fundraising is now in place. So far Rob and his team have had a fantastic response in support of Tri4Africa, exceeding the initial target of £12,000! To follow all the latest updates why not visist Rob's website http://www.tri4africa.co.uk/ and support him reach his new target of £19,000.

kELzO makes his mark at SoreenHQ

2009-11-23T15:43:00.002Z

UK graffiti artist kELzO has received international recognition for his urban artwork and now he's been making his mark at here at SoreenHQ.

Taking inspiration from Soreen's energy fuelled exertions, coupled with Manchester's infamous landmarks, kELzO's artwork adds to his portfolio of work including commissions for a painting of the "Beastie Boys" shop in New York, work for Dr Marten's outlets in Europe and a painting on the set of "Eastenders".

Check out some of his work at http://www.kelzo.com/

Rob and Stewart fuel up with Soreen for the Ultra-trail Tour Du Mont Blanc 2009

2009-11-23T14:54:00.014Z

Rob and Stewart sent us this picture of them at the start of the Ultra-trail Tour Du Mont Blanc 2009.

The Ultra-trail Tour Du Mont Blanc (UTMB) is a 103 mile race through the mountains surrounding Mont Blanc in France. It starts in Chamonix, France, goes through Couymeuer in Italy and then onwards to Champex Lac in Switzerland. The race finishes in Chamonix. There is a time limit of 46 hours to complete this grueling event. Rob and Stewart, fuelled by Soreen participated in this event. Both agree that Soreen was an important source of carbohydrate needed to fuel their running and their staying awake through 2 nights. Rob said ‘ Seeing my wife at checkpoints with more Soreen was a joy as I knew I would be able to keep on going’.

Visit our new SoreenHQ channel on YouTube.com

2009-11-23T09:00:00.001Z

Fanatical about Soreen? Then visit our new YouTube channel where you can view a whole host of videos old and new. Wondering what the latest weird and wonderful challenge is, or perhaps your searching for some retro adverts of Soreen to relive your first memories of the fruity malt loaf. If so visit our SoreenHQ YouTube channel via http://www.youtube.com/user/soreenhq and tell us what you think! We're always looking out for new videos, so why not upload your own video today.

Soreen at the finish line with the Tour of Britain

2009-11-20T17:19:00.004Z

SoreenHQ have been out and about in the malt loaf machine yet again - this time in support of the Tour of Britain 2009. The event was host to over 4 million spectators back in September, with avid enthusiasts following the race and riders across Britain http://www.tourofbritain.co.uk/default.asp

For those spectators lucky enough to watch the race with anticiaption, SoreenHQ were there to keep up the enthusiam with plenty of products to keep the crowds happy.

If you were there, why not let us know what you think of the products that were sampled on the day. Whether it be the New Fruity Five Sliced loaf, the original Soreen Fruity Malt Loaf or perhaps a Soreen Go bar, we'd love to know what you think at http://www.soreen.com/

Soreen triumphs at the Tatton Park Triathlon

2009-11-20T13:04:00.074Z

A weekend in September saw hundreds of competitors take place in the first Tatton Park triathlon, which played host to a standard distance triathlon and sprint distance triathlon. The sun was shining and the malt loaf machine team were out in force. For many participants and spectators, the sight of Soreen at the finish line was a welcome treat for all the family. The new Soreen Fruity Five loaf and snack packs went down exceptionally well, the malt loaf was a much loved favourite by many and the Go bars were a perfect bite to eat after the gruelling event. If you were there why not send us your Soreen stories of the day via our website http://www.soreen.com/ or or more information on next year's event visit http://www.tattontriathlon.co.uk/index.htm

Soreen gives it some Pedal Power!

2009-11-20T12:02:00.002Z

Proud to be a sponsor of this year's Asda Pedal Power, SoreenHQ got on their bike back in August to support Andy and ‘Team Bond’ in this challenging and worthwhile initiative.

Helping to raise over £1m to support grassroots cycling, you can check out the total raised so far at http://pedalpower.asda.com/

On the move with the Fruity Malt Loaf!

2009-11-20T11:51:00.002Z

A well known favourite with many a cyclist, Soreen is a great bite when on your bike, as Rob proves with this photo of himself eating Soreen on the go. He's even sporting a fetching Soreen road jersey too, which is always good to see!

John and Lizzie go for gold at the Great North Run

2009-11-20T09:57:00.007Z

Congratulations to John and Lizzie who sent us this photo after completing the 13.1 miles of the Bupa Great North Run 2009. John and Lizzie joined over 47,000 runners in the world's largest half marathon between Newcastle and South Shields. If you were there, why not send us your Soreen Snapshots via http://www.soreen.com/

OULRC gets energised by Soreen

2009-11-16T17:14:00.019Z

This week sees the Oxford University Lightweight Rowing Club (OULRC) getting ready for its annual Nephthys Head & Regatta on the Isis. The teams have been gearing up well in advance of the event with lots of Soreen to give them that long lasting energy boost to keep them going.

Energised by Soreen, this year's event looks set to be a great day out and here at SoreenHQ we can't wait to hear how the teams get on. Teams will be competing on 20th-21st November, for more details visit http://www.oulrc.org/events/nephthysregatta

SoreenHQ rounds up some fans at the Race for Life

2009-10-09T17:28:00.001+01:00

This summer saw women from all over the UK taking part in Cancer Research Race for Life at various locations across the UK. SoreenHQ were out in force for the Race for Life in Cannock and whilst we were there, we maanged to round up a few of our fans who sampled some of our products on the day.
http://www.raceforlife.org/

Flora London Marathon 2009

2009-10-09T15:35:00.020+01:00

SoreenHQ were proud to be at this year's London marathon where we met John and Alison (pictured below) after completing the 2009 Flora London Marathon. SoreenHQ gave further support to the event by distributing free samples of Soreen snack pack - the perfect pick me up anytime of day.

If you were there, or if you love Soreen products before or after a workout, why not get in touch with us at SoreenHQ. You can find all the details about how to get in touch on our website at http://www.soreen.com/

Big Bike Bash gets fruity with a Soreen eating competition

2009-10-08T15:43:00.010+01:00

Back in August, SoreenHQ headed down to the Big Bike Bash in New Forest, Hampshire to find a whole host of Soreen cyclists eager to make tracks with a Soreen fuelled energy boost.

Not only was the weekend a great adventure for the Soreen team, the weekend was rounded up with a Soreen Malt Loaf challenge in the form of an eating competition to get everyone in the mood for some malt loaf! Why not check out some more pictures of the day courtesy of Peter Atkin as posted on Flickr.com
http://www.flickr.com/photos/peter_atkin/3852619135/in/set-72157622131361022/

Get on your bike like Tommy did for a London to Marrakech marathon!

2009-10-08T15:12:00.036+01:00

Tommy Holgate recently sent us this picture on his epic 1600mile journey from London to Marrakech, raising money for Great Ormond Street Hospital.

Not only did Tommy stock up on Soreen Malt Loaf for the adventure, but we're sure here at SoreenHQ that all budding cyclists were green with envy when they saw Tommy's great Soreen road jersey, avaliable by contacting http://www.soreen.com/ or visiting http://www.foska.com/

Why not follow Tommy's adventure on his very own cycling blog at http://www.thesun.co.uk/sol/homepage/travel/2490366/Wheres-Tommy-The-Morocco-cyclist-rides-1600-miles-from-London-to-Marrakech-to-dance-in-the-street.html

Soreen Supporting British Cycling

2009-10-08T15:08:00.008+01:00

James from Manchester sent us a picture of our friends at the Manchester Velodrome. If ever you're out and about in Manchester, why not check out the latest events at the Velodrome, perhaps see if you can spot the next budding Chris Hoye or Rebecca Romero http://www.manchestervelodrome.com/